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kbb Birmingham 2018 Show Special
Different ideas
“I wanted to be able to show how you can seamlessly add a ‘TV snug’ into your kitchen/ extension,” explains Shehryar. “I’ve done that here, using simple kitchen cabinets, being clever with worktops and including shelving and cladding.
“The exposed brickwork adds warmth to the showroom, which is another reason why we wanted this display in here. It’s another way of demonstrating the different ideas we have and what we can help people achieve in their own homes.”
Working displays
The main attraction in the centre of the showroom is this working kitchen from Nobilia. It features open shelving with LED lighting, an island and raised breakfast bar.
“This is one of our largest displays and
where we plan to host ‘Come Dine with Us’ events, in partnership with Neff and Siemens,” Shehryar explains. “These events again tie in with the importance of being part of a local community. Social media advertising is crucial for the success of these.”
Visual guide
“This kitchen from Schüller shows that the German manufacturers who are known for that sleek contemporary style, can also do ‘traditional’ really well and I wanted to highlight that in here,” Shehryar says. “People are loving the splashback. It looks like tiles, but it’s actually a single piece of glass, which makes it easier to install and maintain, because there’s no grout. We put this in, rather than more tiles, to show yet more design possibilities and to show consumers the breadth of styles and options available out there. Consumers need educating, but there’s a tendency for retailers to play it safe in showrooms by sticking to what they know, but it’s worth exploring all options so that your showroom can be used as a visual guide for the consumer.”
all aspects of what they wanted and needed in the showroom and have utilised every bit of space. The showroom features seven kitchens, two of which are fully-working displays, and a sample area dubbed the ‘Design Hub’, where clients are encouraged to look at samples and even move around the showroom with them to create their own visual mood boards.
Entering the showroom, you can’t help but Design possibilities
The ‘Design Hub’ is an area of the showroom where clients can look at samples of doors and worktops to get a feel for the breadth of options available from the portfolio of brands available through Sheraton Interiors.
notice the contemporary feel, but then, as you come further inside, the designs take you on a more traditional journey. In a lot of showrooms, the design is very ‘blocky’; you tend to know where one display starts and one ends. Whereas, here, each one almost blends into the next to make the space fl ow throughout. “Achieving that ‘fl ow’ I’d envisaged was actually one of the hardest parts of the entire design process,” he explains. “If I stand by the front window display, it has a completely contemporary, Germanic feel. But, if I take just two steps forward, I’m in a different style kitchen altogether. The hard work was trying to achieve this really seamless transition. So, the individual displays have their own style, but there’s no obvious place where one starts and the other ends.”
22 kbbreview kbb Birmingham Special Edition March 2018
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