INDUSTRY NEWS RELEVANT TO YOUR BUSINESS


New Cineflex Elite Camera Offers More Flexibility


General Dynamics Global Imaging Technologies has introduced the new Cineflex Elite: a light­weight, compact, Super 35 format digital produc­ tion camera featuring a design that ensures quick, affordable transport and simple rigging onto a wide variety of mobile platforms. The newest camera in the Cineflex family of 5­axis gyro­stabilized camera sys­ tems, the Cineflex Elite was developed in close collabora­ tion between cinematogra­


phers and General Dynamics’ design engineers.


“The Cineflex Elite is our


highest­resolution system yet, expanding the proven quality, versatility and rugged reliabili­ ty of our systems to motion­ picture cinematography,” said Bob McGill, vice president and general manager of General Dynamics Global Imaging Technologies. “The Cineflex Elite provides directors with a system that is small, light and easy to rig, giving them the flexibility they need to get the breathtaking images that cap­ ture viewers’ imaginations.”


The Cineflex Elite integrates the proven 5­axis stability of General Dynamics’ Cineflex camera systems with state of the art Canon Premier lenses and the award winning ARRI Alexa camera. Originally designed for helicopters and aerial platforms, Cineflex cam­ era systems deliver superior image quality, offer versatility, and are easily integrated onto cable and rail systems, aircraft, automobiles, boats and other mobile platforms.


The Cineflex family of cam­ eras is compatible with a vari­ ety of certified mounts and can


be rigged in one­fourth the time of other Super 35 format digital production camera sys­ tems on the market. The exceptional image perform­ ance is achieved through extended, clean highlights, natural skin tones, excellent color separation and cinematic depth of field.


During the development of the Cineflex Elite, the General Dynamics Global Imaging Technologies engineering team consulted with cinematogra­ phers, including Brain Farm Digital Cinema founder Curt Morgan, a Cineflex customer. ◆


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