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News Loveday and Amazon partner on Belgravia project


Luxury provider Loveday has announced Loveday Belgravia in partnership with Amazon Property.


Opening in Spring 2025, Loveday Belgravia will comprise a private members’ club for seniors, blending world-class hospitality with comprehensive care, including residential, nursing and rehabilitation services. Spanning 41,000 sq. ft across seven floors,


Loveday Belgravia will boast 44 luxurious suites – each of which cost over £1 m to build. Amenities will include a state-of-the-art gym and hydro treadmill for rehabilitation and physical wellbeing, a cocktail lounge, art studio, hair and beauty salon, and a stylish lounge on each residential floor. Loveday Members will also benefit from a comprehensive suite of wellness services designed to promote vitality and overall health, offering an unmatched lifestyle in the heart of Belgravia.


Laurence Geller, chief executive of Loveday, said: “Loveday Belgravia is setting


a new benchmark for success. Our strategic partnership with Amazon Property has not only achieved what we set out to do but has exceeded our expectations. This partnership underscores the power of a shared vision and innovation. At Loveday we are committed to providing the highest standards of personalised senior care, integrating top-tier medical support with a hospitality-first mindset. We’re delighted to partner with Amazon Property in this exciting project. This is not just a care home; it is an extension of a life well-lived. Belgravia’s ethos centres around enriching experiences, ensuring that every Member feels valued and inspired to continue their personal journey.” Charles Gourgey, chief executive at


Amazon Property, commented: “Amazon Property is proud to announce the completion of an iconic state-of-the-art care home next to the world-renowned Chelsea Barracks. Drawing on our 25 years of expertise in developing prime residential properties, we


have crafted a facility that seamlessly blends exceptional design with cutting-edge care and ESG credentials of the highest order. This new building, which will be operated by Loveday, offers unparalleled comfort, safety and support for residents, reflecting our commitment to quality and innovation. We are thrilled to contribute to the community with a building we are truly proud of, enhancing the lives of those who will choose to live there.”


OakNorth provides facilities to MPS Care Group


Digital bank OakNorth has provided funds to MPS Care Group to refinance and support its future growth. MPS Care owns and operates a number of care homes, with over 180 beds providing care in the North East, North West, and the East Midlands. AT Commercial Finance advised on the transaction. Paul Gray, chairman of MPS Care, said: “Since our founding almost 40 years ago, our goal has been to be the care provider


of choice, by providing the highest level of care to all our residents and continually improving the quality of our service. Covid-19 was a particularly challenging period for the sector, but by consolidating our portfolio and ensuring we provide comfortable, safe and homely environments for all our residents, we were able to come out the other side even stronger. As we look ahead to the future, we’re excited to have the backing of OakNorth – they’ve supported some of the strongest operators in the business, so receiving this funding from them puts us in great company.” Dale Cowdell, director of debt finance at OakNorth, commented: “The care sector has faced its fair share of ups and downs over the years, but with an ageing population and demand for beds already far outstripping supply, it’s vital that providers such as MPS receive the support they need. Paul has done an exceptional job running the business over the last four decades, making the tough decisions when needed, and taking advantage of opportunities when they’ve come.”


Housing 21 names all- electric Doncaster scheme


Housing 21 revealed that its new retirement living development in Doncaster, South Yorkshire will be named Potter Court. Potter Court will be an all-electric, low-carbon scheme featuring efficient heating and cooling technologies. The name was chosen because of Doncaster’s Roman past. Archaeological excavations have uncovered Roman pottery, including tableware and storage vessels. Due to open Summer 2026, the scheme


will provide affordable independent housing for people over the age of 55. The development consists of 13 two-bedroom bungalows and 43 one- and two-bedroom stylish apartments. Alison Leppingwell, operations manager at


Housing 21, said: “People over the age of 55 will benefit from an affordable rented apartment or bungalow based in Balby. We are delighted to work with Hoober Urban Partnerships on this project.”


City of Doncaster deputy mayor Cllr Glyn Jones said: “This is a great project, delivering vital low carbon homes in the City of Doncaster. These social rent apartments for those over the age of 55 will support residents to maintain their independence.”


January 2025 www.thecarehomeenvironment.com 9

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