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life-changing technologies and solutions, and connect with new partners overseas,” Michelle says. The ABHI UK Pavilion has been a staple
of MEDICA for two decades, and this year the trade association has joined forces with the UK’s Department for International Trade (DIT) to co-deliver the flagship UK Pavilion, supporting HealthTech innovators with top- quality advice and support to meet global partners, strengthen trade ties and showcase the strengths of UK expertise on the global stage. The fair – which has expanded its horizons over the past 40 years – takes place annually in Düsseldorf, Germany, and is open to trade visitors from all over the world. It is pegged as a must for anyone wanting to experience tomorrow’s healthcare market live. Today, more than 5,600 exhibitors from more than 50 countries present in its 17 halls, each home to its own area of focus – lab technology and diagnostics, electrotherapy and medical technology, disposables and consumables, information and communication technology (digital health) and physiotherapy and orthopaedic technology. Among the presented high-tech products, visitors also have the opportunity to attend top-class forums and conferences. Each year, leading individuals from the fields of health, business, research, and policy grace this top-class event with their presence, to meet with national and international experts and decision- makers from the sector, creating unrivalled opportunities for companies to connect with new global partners. “Whether you are a start-up or an experienced exporter, MEDICA is an extensive exhibition which represents the entire spectrum of innovations from devices, diagnostics and digital,” Michelle comments. “ABHI is proud to be partnering with DIT at this year’s show to deliver the UK Pavilion and support UK HealthTech innovators, giving all our companies a chance to benefit from top international trade advice. The show presents many exciting opportunities for companies to acquire new business leads, broker new relationships and showcase the strengths of UK industry to a global audience. “This year, we are also offering UK companies exhibiting independently the chance to join our dedicated Presentation area, enabling them to demonstrate their innovative technologies and solutions to the world-class international audience at
MEDICA.” Organised by the ABHI and the DIT, and co-sponsored by Welsh Government and the law firm Sidley Austin, the dedicated space will give exhibiting UK companies greater opportunities for partnership at the world’s largest event for the medical sector.
Showcasing UK expertise The UK’s leading HealthTech trade body will once again be leading the ABHI UK Pavilion at the four-day event, supporting a wide range of UK companies with the opportunity to strengthen trade ties and together showcase the strengths of the UK’s world-class HealthTech industry to European and international markets.
The joint ABHI & DIT Stand will bring together a diverse mix of UK companies, and national partners, who all supply a range of high-quality and innovative HealthTech and healthcare services. Along with the promise of an enhanced programme of activity, this year’s ABHI UK Pavilion will also double the size of last year’s – with some of the UK’s top innovators joining to showcase their industry-leading health technologies to an international audience and network, and to engage with key businesses and decision- makers in the market. From exciting product launches to world-first demonstrations, the exhibitors will be showcasing innovations in key areas such as critical care, non-contact diagnostics and surgical care, as well as demonstrating the latest game-changing solutions to help hospitals cut costs, achieve greater sustainability and become better equipped for providing top quality patient care.
Here are some key exhibitor highlights: UK medical equipment manufacturer Adam,Rouilly – who supply a comprehensive range of pioneering Anatomical Models, Anatomical Charts and Clinical Skills Simulators – will be joining ABHI to showcase their new innovative range of medical training models to support healthcare professionals perfect all manner of essential clinical and nursing skills. This includes the GlucoHand Glucometer Simulator, developed in collaboration with Nina Godson, senior and lead for clinical skills at Coventry University, to aid understanding and teaching of blood sampling and the interpretation of glucose level data and its implications in patient
The joint ABHI & DIT Stand will bring together a diverse mix of UK companies, and national partners, who all supply a range of innovative HealthTech and healthcare services.
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treatment planning. Also being showcased is the Cricoid Pressure Trainer, to help facilitate training in the application of the correct amount of cricoid pressure. The company will additionally be presenting their Rectal Examination Model which has been improved in collaboration with the Spinal Injuries Association.
GlucoRx – one of the NHS’ leading suppliers of innovative diabetes management solutions – will be demonstrating the world’s first multi-sensor non-invasive continuous glucose monitor (CGM), heralding a new era of needle-free monitoring for people with diabetes. The GlucoRx BioXensor uses patented radio frequency technology alongside a multiple sensor approach to measure blood glucose levels every minute reliably, accurately, and non-invasively. The technology provides people with a painless, accurate, sustainable, and cost-effective alternative to blood glucose monitoring for the first time. When used as an early intervention to change lifestyle, the GlucoRx BioXensor will assist in preventing the onset of diabetes, or its remission, and improve quality of life with its smart alarms and remote monitoring technology. GlucoRx also market a 14-day, real-time CGM with no calibration.
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