CARE PROVISION
enable the prescription of lifestyle shifts, such as diet and exercise, before invasive, complicated, and costly hospital interventions are required. So, imagine the potential if healthcare professionals could detect health population problems even earlier before symptoms present. Screening programmes are hugely beneficial – 10,000 lives a year are saved through prevention and early diagnosis.4 The potential quality of life that could be saved if more people were seen and targeted by understanding disease prevalence in more detail following data analysis by postcode or patient profile is certainly worth pursuing.
In synergy with government strategy This is another bold and ambitious aim with the Canon Medical Arena, and works in synergy with the government’s Medical Technology Strategy5
and its priority
actions of early diagnosis and industry engagement. The Canon Medical Arena has been designated to undertake research and development of health screening and disease prevention, and as a regional location for a health diversity project to accelerate AI for early disease detection. Another important element of the Canon Medical Arena is its close observation of sustainability agendas such as ‘Delivering a Net Zero NHS’, ‘Greener NHS’, and Sheffield’s own ambitions to be a Net Zero carbon city by 2030. The Canon Medical Arena will be a carbon- neutral build, and provide closer-to-home diagnostic imaging. This will reduce the need for lengthy travel, and promote the use of shared public transport that is already in place on Sheffield Olympic Legacy Park. This will contribute to reducing carbon emissions associated with healthcare appointments. Furthermore, the lifetime carbon
footprint of the imaging equipment inside the Medical Diagnostic Centre will be offset through Canon Medical’s unique and decade-long carbon offsetting scheme. This calculates the total carbon emissions from the manufacture, packaging, shipping, and average energy usage for the whole lifetime of the diagnostic
Above left: The lifetime carbon footprint of the imaging equipment inside the Medical Diagnostic Centre will be offset through Canon Medical’s ‘unique and decade-long’ carbon offsetting scheme.
Above: A Canon Medical Vantage Galan 3T MRI scanner of the type installed within the new facility.
imaging system, and then offsets it to a high-impact project that reduces CO2
damaging the natural environment and contributing to climate change.
Healthcare beyond the walls of the traditional health estate Strengthening the spirit of community, and encouraging healthy, active lives is an essential philosophy for long-term modern healthcare. The walls of the traditional hospital environment as we know it have expanded, and serving patient communities means developing ideas and new processes of how we build, adapt, service, and maintain, new community- based healthcare facilities. It’s exciting, and it’s most certainly essential.
References 1 One-stop-shops for testing deliver over 3 million potentially lifesaving checks, tests and scans. Department of Health and Social Care. 13 February 2023. https://
tinyurl.com/ynu6wyf6
2 NHS Sheffield Clinical Commissioning Group Annual Report 2020/21. 20 May 2021.
https://tinyurl.com/2nrbxuxx
3 Canon Medical Systems internal data results of image selection, plan setting and time savings. Utilizing AI to Standardize and Simplify MR Scan Planning with Auto Scan Assist. https://
eu.medical.canon/products/magnetic- resonance/auto-scan-assist
4 Review of national cancer screening programmes in England. NHS England. 6 February 2019. https://tinyurl. com/3yv8wnv6
5 Medical Technology Strategy. Department of Health & Social Care. 3 Feb 2023.
https://tinyurl.com/mr3fb2kr
from
Mark Hitchman
Mark Hitchman, managing director of Canon Medical Systems UK, began his career in medical imaging ‘on the other side of the fence’ at NHS Lincolnshire. Here, as head of CT Imaging, he was involved in the installation of one of the UK’s first Toshiba Medical CTs. Before long his passion for easily explaining and understanding the benefits of imaging innovations took him into a Clinical Specialist role at Toshiba, rolling out training for radiologists and radiographers across Europe. A passion for medical imaging subsequently took him into other industry roles as CT Product manager at Philips Medical Systems BV, and as managing director at radiotherapy company, Nucletron. In 2011, he returned to Toshiba Medical Systems as MD; in 2016 the business was acquired by Canon Inc.
November 2023 Health Estate Journal 57
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