HOSPITAL PARKING
clearly identified in the software solution (as the footprint of a car park for example), so that capacity and distribution can be more precisely defined. ANPR can be used in conjunction with physical barriers, but will operate perfectly well without, provided there is a consistent enforcement approach working alongside.
ANPR tends to be less cost-efficient when used with smaller groups of spaces, and is not practical for managing other contraventions, such as accessible space abuse, yellow lines, obstructions, or parking on grass verges. Deployment of ANPR therefore needs to be considered in the wider context of demand, user behaviour, and the potential for other types of contravention that might undermine effectiveness. In these situations, using patrols to at least supplement ANPR is desirable.
Underpinning contracts The challenge with balanced and proportionate parking enforcement can sometimes be the contracts that underpin them. Contracts that stipulate some form of revenue share between the operator and the landowner can appear attractive. However, if revenue is a key driver there is always the risk of disproportionate action to pursue unpaid tickets. A correctly framed contract can still cover costs and
deliver high levels of performance without pursuit of revenue being a key characteristic. Operations needs to include a strong experiential component. Easy-to-use (and functioning) payment options, clear and unambiguous signing, a human presence (even if by intercom), well-trained staff that can handle potentially contentious situations. and well thought-through processes for when things go well, as well as when they go wrong, are all key.
Cohesion
The future potential for parking in a hospital context is to see it as one of the key resources supporting clinical delivery. The increased uptake of ‘cloud’ solutions (for occupancy, payments, and enforcement, as examples) opens up significant opportunities in a world of ‘big data’. Rather than parking being seen as a reactive activity, it is feasible to contemplate data from parking being used as an influencing factor set when service delivery is being modelled, appointments are booked, staff rosters are compiled, and maintenance is scheduled.
The approach of providing parking based purely on demand is no longer sustainable. The solutions now exist to both manage and influence the demand and deliver cohesive operations.
David Peach
David Peach has worked in the parking sector for over 30 years. He has been an active member of the British Parking Association, serving on Council, and the Safer Parking Scheme advisory board. He operates two businesses serving the parking sector – Parking Shop Direct is an online supplier of a wide range of pedestrian and traffic solutions, while Workflow Dynamics is a British Parking Association Approved Operator Scheme member, delivering permit management and sensitive parking enforcement solutions, and is the UK partner for Quercus parking guidance solutions.
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July 2021 Health Estate Journal 59
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