From Smash4Cash to Marbles Royale:
Gaming Corps Evolves Arcade Play Gaming Corps
Gaming Corps enters ICE 2026 with one of its strongest, most commercially driven product line-ups to date, shaped by a sharper roadmap with multiple date commitments already planned for H1 and a renewed push for first-to-market innovation.
Te 3 Pigs universe continues to be at the heart of Gaming Corps’ identity, expanding through sequels that deliver strong brand recall and solid replay value. Alongside this franchise work, the studio is pushing firmly into innovation with arcade games set to be a major focus in 2026.
Smash4Cash established a distinct mechanic category, and the upcoming Marbles Royale marks the next major step; a new vertical built to attract wider audiences and introduce a fresh gameplay style to operator lobbies.
Gaming Corps has carved out a leading position for production quality BETER Dominates Esports Betting
with ESportsBattle Tournaments Booth 4F10 BETER
BETER has emerged as a go-to provider of fast betting content, live streaming, data, and odds for esports and sports, showcasing its expanded product suite at ICE Barcelona 2026 at stand 4F10.
Tis includes BETER’s exclusive ESportsBattle tournaments, which deliver non-stop betting action across popular titles including eFootball, eBasketball, eHockey, and eTennis. Te provider will also be showcasing its Esports Odds Feed, which delivers market-leading odds for more than 450 tournaments globally, covering 40,000+ pre-match and live events each year, powered by a team of expert traders.
BETER’s sports offering is equally standout and includes its world- renowned Setka Cup table tennis, BSKT Cup basketball league, and Setka Cup padel tournaments. Tis is offered alongside coverage of official international cricket tournaments and leagues.
In total, BETER delivers more than 700,000 betting events per year with up to 50 markets per event with an average operator margin of 7.5+ per cent. All matches are provided with 24/7 live streaming, real-time data, hyper-accurate odds, and are monitored by a dedicated Integrity team.
Tis means just 0.01 per cent of matches are flagged for suspicious activity, allowing operators and players to engage with BETER’s products with a high degree of confidence. Delegates will also be able to get an in- depth look at BETER’s suite of technical solutions, designed to elevate
and innovation within this prominent sub-sector. Tis level of creativity is supported by a studio structure that has scaled significantly.
Investment in infrastructure and data has strengthened reliability across production, while the expansion of the internal team ensures a faster, more predictable release cadence. Te addition of RGS Partner Studios, including the fast-rising and disruptive DEGEN Studios, expands the studio’s creative scope and supports a wider, more consistent portfolio with a distinctive, contemporary feel.
For operators, this combination results in a catalogue anchored by proven franchises, enhanced by high-impact experimental content, and reinforced by a production engine capable of sustained delivery. Few vendors have the capacity for both evolution and innovation simultaneously.
With market expansion continuing, including imminent entry into Ontario and South Africa, and a full commitment to Day 1 availability in the great Canadian province of Alberta, the studio is superbly positioned to deepen partnerships and support a wider range of regional strategies.
bettor engagement across its portfolio of products and services.
But that’s just the start of what is set to be a show-stopping ICE Barcelona for the provider. In anticipation of the upcoming FIFA World Cup 2026, visitors to the provider’s stand can experience BETER’s interactive zone and participate in a virtual penalty kick challenge. Tis can also help learn how BETER’s eFootball tournaments drive engagement, support new bettor acquisition, and enhance profitability within the football vertical and around major events and tournaments.
On the subject of the World Cup, and as part of the ICE World Gaming Forum, Vitalii Semeniuk, Esports Product Growth Partner at BETER, will take the stage at the Esports Betting Conference on 20 January. Vitalii will deliver insights on eLeagues’ performance and how they will play a more significant role in 2026, highlighting why operators need this type of content with its untapped potential, especially on the eve of the 2026 World Cup.
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