BetGames Offers a Glimpse into Future
with AI-powered Casino Designer Booth 2H10 BetGames
BetGames is set to unveil its AI-powered Casino Designer solution at ICE Barcelona 2026, offering operators a transformative tool to customise and elevate their product offerings.
At the heart of the tool is a best-in-class generative AI engine, allowing operators to craft bespoke environments either by uploading their own imagery and branding, by generating brand-new designs via an existing image library, or by using the innovative new AI tool to change the studio view in real time.
Tis capability empowers operators to take control of their own design decisions without having to rely on third-party resources. Tis enables them to create unique environments in response to player preferences and market trends, ensuring their offering is unique and aligned with local brand strategies in an increasingly competitive landscape.
Casino Designer provides operators with a flexible self-service tool to offer a differentiated experience for their players, with unlimited opportunities to update and re-style the look and feel of games without any sign-off delays linked to third-party publishing
processes. Te simple UI enables rapid changes with a preview and publish process, allowing real-time alterations to occur, while the AI tool removes the need for a specialist designer to manage every change, driving efficiency and speed across teams.
From dynamic studio backgrounds to logo placement and thumbnail adjustments, every game environment and branding detail can be tailored from the suite’s intuitive back office, streamlining the design process and giving operators a new level of creative freedom.
BetGames’ popular crash game, Skyward Deluxe, will be the first of its RNG games integrated into the Casino Designer in Q2, before the supplier rolls out a range of its new and legacy live and RNG titles throughout the remainder of 2026. Tis will ensure operators can leverage AI-driven customisation across both fan-favourites and fresh releases, fuelling player engagement.
Acquire.bet Connects Acquisition to Long-Term Value and Sustainable Growth
Acquire.bet
Working across sports betting and iGaming,
Acquire.bet supports operators, publishers and media brands with user acquisition and monetisation strategies designed to perform effectively within regulated environments.
As regulated gaming markets become more competitive, brands are under increasing pressure to demonstrate the value of their acquisition strategies. Visibility alone is no longer enough. Te challenge is ensuring acquisition activity contributes to sustainable, measurable growth rather than short-term spikes in traffic.
Acquire.bet approaches this challenge as a growth partner rather than a traditional acquisition agency.
At the centre of
Acquire.bet’s approach is a focus on the full player journey. Rather than treating acquisition as a single event, strategies are built from first engagement through to deposit, retention and long-term value. Execution spans a mix of paid and performance-driven channels, including paid social, search, programmatic, affiliate and owned and alternative media.
Tis methodology is formalised through what
Acquire.bet describes as its “player-to-profit” gameplans: structured acquisition strategies that
connect channel strategy, creative iteration and granular measurement to clearly defined business outcomes. Instead of optimising channels in isolation, these gameplans are designed to show how each decision contributes to long-term value, not just acquisition volume.
Technology underpins this approach.
Acquire.bet’s programs are powered by Intelitics, its attribution and BI platform, which provides a single source of truth for performance insight. Tis allows partners to move beyond surface-level metrics and understand which activity is genuinely contributing to results, supporting more informed decisions around spend, optimisation and scale.
Beyond operators,
Acquire.bet also works with publishers and media companies looking to monetise sports and gaming audiences in ways that complement content rather than disrupt it. By combining acquisition expertise, established industry relationships and transparent measurement, the company helps partners bridge the gap between engagement and conversion while remaining compliant. As the industry places greater emphasis on accountability and efficiency,
Acquire.bet focuses on building acquisition strategies that can adapt, scale responsibly and stand up to scrutiny.
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