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PIGMENTS | TiO2 DEVELOPMENTS


Right: Consumer electronics firms demand the bright whites that can be delivered by Tioxide TR48


tion policy, said: “Tronox and Cristal are two of the four major players in this market, but we can approve their merger because the companies offered a suitable remedy that fully addresses our competition concerns. This decision will ensure that these products can continue to be offered at competitive prices and without reducing the number of suppliers available for consumers.” The Commission concluded that, while the


takeover as initially notified would have significant- ly reduced competition on the European market for chloride-based TiO2


pigment for use in paper


laminate, there were no competition concerns regarding TiO2


pigment for use in other products,


in particular paints and plastics, since there are many suppliers active in Europe and that “custom- ers can and do use a wider variety of TiO2


pigment


types, including those with a sulphate-based production process.” To address the Commission’s competition concerns, Tronox offered to sell its global business in TiO2


pigment for paper laminate. In mid-July, it


submitted to the European Commission definitive agreements with Venator Materials to divest its 8120 paper-laminate product grade currently supplied to European customers from a facility in Botlek, The Netherlands. Tronox has also entered into a binding Memo-


randum of Understanding with Venator providing for the negotiation of a definitive agreement to sell Cristal’s Ashtabula, Ohio, two-plant TiO2


Above: Venator claims its Tioxide TR42 pigment is its most durable to date. Applications include PVC profiles


complex to Venator if such a divestiture is required to consummate the Cristal acquisition. However, the U.S. Federal Trade Commission


(FTC) filed a complaint against Tronox on 10 July alleging the acquisition would violate antitrust laws by reducing competition in the North American market for chloride-process TiO2


saying it believes the FTC’s allegations are “sub- stantively wrong.” That legal argument is yet to be settled.


production


Brighter whites Meanwhile, some product development goes on. Venator, for example, (spun off from Huntsman in August 2017) says it is introducing “the next level of pigment performance with two new products for customers that want to create whiter, brighter, more durable plastics.” Venator says its new Tioxide TR42 pigment is its to date. “Engineered for use in


most durable TiO2


the plastics industry, Tioxide TR42 pigment is a blue tone, white product that can be easily inte- grated into a range of polymers including rigid PVC, ABS and LDPE films,” it says. “Designed to boost the durability of the plastics it is integrated into, Tioxide TR42 pigment can be used to help polymer products maintain their integrity for the required timescale, better withstanding weather conditions and seasonal changes.” Typical PVC applications include window and


. Tronox fired back,


door profiles, siding and cladding systems, decking, railing, pipework and roofline products. In ABS, Tioxide TR42 pigment is said to help maintain the lifetime of automotive components including light coloured interior and exterior parts. “The availability of Tioxide TR42 pigment will also be of interest to plastic film and sheet converters,” Venator claims. “Integrated into LDPE films for the agricultural sector, Tioxide TR42 pigment can increase the durability of materials used to package mulch and peat and wrap hay and silage bales.” Venator also highlights its Tioxide TR48, which has a bright white, blue tone. Developed for the masterbatch industry, it can be used, the supplier says, to enhance the appearance of premium ABS plastics and can also be integrated into polyolefin masterbatches and used in the production of multi-layered packaging films and for injection and blow moulding applications, where durability is not


28 COMPOUNDING WORLD | October 2018 www.compoundingworld.com


PHOTO: VENATOR


PHOTO: VENATOR


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