Advertorial
80% of respondents are satisfied with the campaign
20 30 40 50
10 0
4% 1
43%
18%
18%
18%
2
3 1 being not satisfied, 5 being very satisfied
4
5
84% of respondents think the visual identity of the campaign is adapted to millennials
20 30 40 50
10 0
0% 1
43% 27% 16% 14%
2
3 1 being not adapted, 5 being very adapted
4
5
Stakeholders approve of the Hidden Gem’s campaign In October 2024, the GEPC Promo launched a survey within the European mushroom sector to get feedback on the campaign. 56 stakeholders from all 9 participating countries, answered the survey and provided precious insight on their perception of and satisfaction with the promo- tion activities implemented at the European level and in their respective countries. 80% of respondents are satisfied or very satisfied with the campaign. Moreover, a majority of 84% of respondents is convinced that the creative
expression and visual identity of the campaign are adapted to the millennial target group. The GEPC Promo addresses its thanks to all respondents and will consider their insight to continue improving the campaign, as the beginning of its third and last year draws near.
The campaign is awarded ! The European mushrooms campaign has won 8 awards at the 2024 Salud Festival, an international advertising festival where the best campaigns in the food and health sector are awarded. At the 7th edi- tion of the Festival in October, ‘The Hidden Gem’ campaign won awards for Best Website Execution, Best Execution in advertising photography, Best public relations strategy, Best project execution, and Best international campaign execution, among others. The campaign also won a Bronze Lovie Award in Marketing, Advertising & PR Food & Beverage at the Lovie Awards.
The Hopscotch team won awards at the Salud Festival (photo) and the Lovie Awards.
Stay connected and visit the social media accounts “European Mushrooms” to learn more about the campaign!
6 MUSHROOM BUSINESS
Photo Credit : Salud Festival
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