respectively, described their current activities in China which included an ‘Elite Cattlemen Programme’, a working group for the promotion of German genetics, technology and know- how in selected Chinese pork farms. And, last but not least, Sano works with the two largest dairy farms in China. In the interview, both Zhiqian Ma and Ming Ni were clear about the reasons why Sano was keen to team up with Euro- Tier as part of their international expansion. They said, “the partnership between Sano and EuroTier has a long tradition. In Germany alone, Sano has taken part in EuroTier for many years. We see the expansion of that partnership to China and Abu Dhabi as a classic win-win situation”.
DLG: Satisfaction with EuroTier China The organising German Agricultural Society (DLG) had good reason to be proud of the first edition of EuroTier China, ex- plained Christopher Armstrong of DLG International. “Our ob- jective was to create a global platform where all stakeholders can benefit from the available knowledge and experience and build a community and network to design the future of ani- mal farming in the region collectively,” he said. “Our stake- holders across the board were satisfied with the first edition of EuroTier China and look forward to growing the trade fair and [creating] an experience similar to that at EuroTier in Hanover.” With the completion of EuroTier China, EuroTier also complet- ed its first international round, which included the events in Brazil and Abu Dhabi. “To deliver three new trade fairs on
three different continents in a span of a few months was a mammoth undertaking,” Armstrong added. “Given the accel- erated time frame to execute the first round of EuroTier- branded trade fairs and get the kind of feedback that we have now received from stakeholders: we are very pleased with what we have achieved.” Finally, in 2020 there will be no involuntary joint location of two major shows in the international swine business. EuroTier China will move from Qingdao to Chengdu in the heart of China and will be held from 7-9 September 2020.
A trade show is always a good time to launch new products. Challenge Ani- mal Health in- troduced vari- ous new types of antibiotics at EuroTier China.
German animal nutrition company Sano is a founding partner in the EuroTier worlwide network and had a prominent booth in Qingdao.
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