experts that Misset (publisher of Pig Progress) was invited to join. The other prize was for the ‘Most Popular Product of the Year’ voted for on WeChat. The voting campaign lasted a week with around 4,000 people voting for the 49 products on the shortlist. The top three in each sector with the most votes were announced as winners of the award. One of the winners in the Feed category was Shanghai Me- non Animal Nutrition Technology with their coated sodium butyrate product, Menoso 70. Winning in the ‘Innovative Product of the Year’ category selected by an independent panel of judges, the product uses special technology to pro- tect powder sodium butyrate. This technology ensures that the sodium butyrate content in the finished product actually reaches 70%, and also reduces the loss of sodium butyrate in feed granulation, improves the rate of gastric crossing and the efficiency of releasing sodium butyrate in the intestinal tract. “This product took three years to develop,” explained Sunny Wu, overseas marketing manager at Menon, “and is now distributed to 25 countries globally. We manufacture the product here in China because the cost of raw materials is lower.” With 500 tonnes exported to Vietnam alone for use in pig and poultry farming, VIV Qingdao offered an opportunity for them to make contact with customers from the domestic market and further afield.
Positive exhibitor experience Response to the event among the participating exhibitors was positive. Shandong Longchang, a Chinese supplier of bile acids which operates both domestically and internationally,
noted that the VIV Qingdao was better for them than the pre- vious tradeshow in Nanjing. “Here in Qingdao, not only has the number of visitors to our booth been very high but the quality, too,” said Betty Liu, overseas manager at Shandong Longchang. When asked why they had opted for the VIV event and not EuroTier, which was taking place concurrently, Liu explained, “as most customers will be in the same city and probably visit both events it made more sense to choose to exhibit at just one. We chose VIV because they have experi- ence in China while this is the first time for Eurotier”. Yuan also noted the positive feedback from exhibitors. “Ex- hibitors were appreciative of the changes to the show this year, with upgrades in content and service and a focus on the InnovAction awards. As this was the first VIV 2.0 show in Chi- na completely managed by VNU Exhibitions Asia, we are very optimistic about the future of VIV in China,” she concluded.
The Cosmopoli- tan Exposition centre in Qing- dao welcomed over 20,000 visi- tors during the three-day event.
Representatives from Menon were pleased with their InnovAction award.
▶PIG PROGRESS | Volume 35, No. 9, 2019 29
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