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REVIEW ▶▶▶


EuroTier completes first round of global shows


There was more to enjoy in Qingdao, China, from 19- 21 September. The first edition of EuroTier China was held right over on the other side of the metropolis on China’s east coast . Here too, Pig Progress took a good look around.


F BY ROSIE BURGIN AND VINCENT TER BEEK


or the first time in history – and as things stand now, probably for the last time as well – both a VIV and a EuroTier were held in the same city and on the same dates, although not at the same venue. For EuroTier


especially, this was a big step. Until last year the show was al- ways held in Germany where it has enjoyed massive success with record numbers of visitors every two years. At EuroTier 2018, however, the show announced that it would be spread- ing its wings and aiming for the world under the banner of ‘EuroTier Worldwide Network’. EuroTier events were therefore scheduled in South America (Brazil, July), the Middle East (Abu Dhabi, August) and China (September). A review of the event in Brazil was published in edition 7 of Pig Progress earlier this year.


Chinese ASF edition on WeChat


At both Chinese livestock events, Misset International, publisher of Pig Progress, promoted a 36-page special edition in Chinese dedicated to African Swine Fever (ASF). The special edition, available through We- Chat, was promoted on banners with a QR code. The issue explored not just the fallout from the outbreaks but what measures the Chinese pig industry can take as it re-establishes itself in the world market. Many articles in this issue take a practical management approach; they included some of the best ASF articles previously published in Pig Progress. In addition, several articles pay attention to aspects of feed- ing and nutrition in relation to ASF. Other articles, for example, touched on how ASF can easily be transmitted in water and feed, how Czechia has eradicated ASF and how flies could play a role in transmit- ting ASF onto farms. The ASF special can be found in the ‘Misset’ mini-shop on WeChat.


30 ▶PIG PROGRESS | Volume 35, No. 9, 2019


Sano – a ‘launch partner’ The German company Sano stood out particularly in the line-up – the animal nutrition company is designated as a ‘launch partner’ in the EuroTier Worldwide Network and for that reason an unmissable yellow booth could be found right at the heart of the trade show. The Bavarian company which has a strong focus on cattle and pig nutrition in its portfolio, preceded EuroTier in its international expansion by a long way. Over last two decades the company expanded into Eastern Europe and at the same time also established itself on various other continents. Its presence in China materialised when a new production plant was set up in Yangling, Shaanxi prov- ince. In an interview on the website of EuroTier, Zhiqian Ma and Ming Ni, general manager and vice-general manager,


According to the organisers, the German Agricultural Society (DLG), over 22,000 livestock farming professionals from around the world visited the first edition of EuroTier China. Apart from the three-day trade show, visitors could also enjoy five days of technical conferences, seminars and forums. In total, the show welcomed 293 exhibitors – most of which were of Chinese origin. Among the international exhibitors were Sano, Impextraco, Maximus and Dostofarm.


Banner with QR code promoting special edition in Chinese dedicated to ASF.


PHOTOS: VINCENT TER BEEK


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