Proagrica, global leaders in independent and integrated data solutions for the agriculture sector, have renewed their commitment to connect the agriculture industry, enabling advanced capabilities across the supply chain for the benefit of all parties.
Attendees and event speakers at the Digital Farmers conference, Glen Andrews, Regional Director for Proagrica in Asia Pacific and Mark Pawsey Business Development Director for Proagrica, both shared their views on the role data plays in modern farming and the resulting requirements from suppliers. “More and more is being demanded of the farming community, which has led to the rise of specialist tools to meet that need accordingly,” said Glen. “Farmers need data to move between applications and need applications and hardware to interoperate.”
Mark agreed with this assessment and outlined just how changes in ag tech are already benefiting farmers: “Right off the bat, farmers and agronomists are achieving a better outcome in crop protection. They’re sharing information and collaborating by making full use of shared data and real-time tracking of farm management.”
For farmers, it’s important to realise solutions to many of their daily frustrations are out there
Despite growing demand for more value-driven offerings by their customers, many service providers have been slow to adopt open application programming interfaces (APIs), which would allow them to connect with other solutions. An independent network of connected businesses has the potential to lessen pointless work and increase the bottom line for farms and their suppliers. Mark added: “To give an example, for both the agronomist as a service provider and the farmer receiving that service, it’s more informed, more timely, more detailed. That’s the essence of what’s being achieved. It’s letting everyone undertake their role in a more informed and collaborative way.”
“Ag tech companies want to support this in theory,” said Glen, “but in
Systems that work together benefit everyone. Visit
www.proagrica.com/towards-100/ to learn more
practice I think many businesses view other services as competitors when really they could be potential partners able to deliver a unified service offering, which ultimately benefits everyone in the supply chain.”
“This is about future-proofing,”
concluded Mark. “Farmers and agronomists need tools that work, that achieve what they say they will, and that can expand into other areas alongside your business.
“For farmers, it’s important to realise solutions to many of their daily frustrations are out there. It’s time to rethink the relationships we have with our suppliers, seeing them as essential partners in growth rather than simple order fulfilment.”
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