fit for cats. Apart from this, pet humanisation has resulted in an increase in health consciousness and demand for pet foods that do not contain sugar, grain, dyes, and other chemi- cal additives. With respect to the growing trends of pet hu- manisation, an increase in demand for various types of pet food is expected in the future.
Veganism to push consumers towards artificial meat and plant-based food Millennials are actively adopting vegan food habits and are choosing cruelty-free products. Since the pet owners are con- suming less meat themselves, they are also looking for vegan options for their pets. Thus, pet food manufacturers are ad- dressing millennial pet owners’ concerns about animal and environmental welfare by developing lab-grown and plant- based pet food which is completely cruelty-free and provides optimal nutrition to their pets. According to Future Market Insights, the plant-based pet food market is expected to grow at 9.2% CAGR over the com- ing decade. Pet owners also want products that have the same aroma and texture as meat-based products. Manufac- turers are looking to enhance plant-based proteins with natu- ral flavors to provide pet owners with the expected aromatic experience. For instance, Bond Pet Foods are experimenting
with biotechnology to make a protein-rich vegan food for pets. High-quality meat proteins are harvested in the same way in which cheese-making ingredients and insulin for dia- betics are created, but without the real animals. Using cul- tured meat protein, the company’s first product, the pro- tein-packed dog treat bar, provides a high-quality, sustainable addition to dogs’ diets. This has proven to be a great alternative and pets have an enhanced preference for plant-based foods. While plant-based food is beneficial for pets and can replace conventional meat, it lacks some essen- tial nutrients that are found exclusively in meat-based diet. Thus, pet owners are exploring pet nutraceuticals to give their pets some extra nutrition through supplements.
Does your pet need nutraceuticals? Nutraceutical products help in preventing various kinds of health disorders among the pets such as iron and other min- eral deficiency and diabetes. Both the treatment and preven- tion of diseases can be improved with nutraceuticals. There are several unique natural chemicals in nutraceuticals that are essential for the good health of pets. Pro-biotic supplements help maintain good gut health, since they contain good bacteria. The enzymes that are absent from pet food diets are silymarin
▶ ALL ABOUT FEED | Volume 30, No. 3, 2022 9
Pet owners are interested in vegan options for their pets.
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