“While small companies sell their own brand products, usu- ally in traditional stores, the Internet channel is the focus of attention for large players, whose growth potential is much bigger. Sales via e-commerce channel are growing at a double-digit pace,” Kierul said. All in all, the Polish pet food market is expected to grow at 7% per year over the next few years, and this trend may well accelerate.
Insect-based pet food In the years ahead, Polish pets are likely to see their diets slightly changing, among other things, because the country’s insect protein producer HiProMine intends to incease capaci- ty. In July 2021, HiProMine raised PLN 26.1 million (€ 5.7 mil- lion) to fuel further development by issuing shares in the pri- vate subscription mode, the company said in a statement. HiProMine intends to introduce all its shares to the NewCon- nect market in the coming months. “Thanks to the construc- tion of a production plant based on our own proven and pa- tented technology, we plan to enter the huge market of feed materials and become one of the leaders of the dynamically growing segment of insect protein in Europe,” president and co-founder Damian Józefiak said in the statement. So far, HiProMine has supplied insect protein for the production of pet food and aquafeed. The company plans to produce more than 300 kg of insects per square metre per month – mainly Hermetia illucens that have a very rich nutritional profile.
Józefiak explained that the company planned to collect ani- mal food waste to source enough feedstuff for its project. HiProMine doesn’t disclose the current and the target pro- duction figure but hopes to become one of the largest Euro- pean producers, selling insect protein not only to Polish but also to foreign customers
Rise of vegan products As well as insects, Polish pets may soon be getting accus- tomed to eating lab-based meat. The biotechnology startup Bond Pet Foods has analysed and developed a chicken pro- tein in laboratory conditions, which, the company claimed, could be used in dog and cat food. The company executives said that the concept of suffering-free meat is a step into a better future (more responsible and sustainable), while at the same time providing animals with a nutritious source of pro- tein. The production process, as Bond Pet Foods claims, is similar to the way beer and cheese are produced. “From the collected chicken blood sample, laboratory chicken meat is produced for a pet, without the use of animals. Ultimately, the product will contain the basic nutrients of conventional poultry meat, including essential amino acids,” the company said. Last year, Bond Pet Foods received US$ 1.2 million in funding to support the research and development of labora- tory meat products. Bond Pet Foods intends to debut in 2023 with its first chicken protein products.
▶ ALL ABOUT FEED | Volume 29, No. 9, 2021 25
Especially elder- ly people took in a pet com- panion during the Covid-19 pandemic.
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