Membership Matters


UK boating has undoubtedly seen a huge surge in popularity as we adapt following the initial impact of the pandemic


UK boating has undoubtedly seen a huge surge in popularity as we adapt following the initial impact of the pandemic. Many of our affiliated clubs have reported increased membership since restrictions were lifted, UK water-based holidays have been fully booked, and demand for new and used boats is high as people fulfil their dreams of getting on the water.


RYA membership steadily grew year on year from 103,868 to 104,883 and the overall retention rate of members has increased. We’d like to thank our members for their ongoing support.


We have made progress on our membership journeys and communications. Members now receive more relevant throughout the year,


including an entry


survey. This will help us to understand what you want from your membership.


plans will see us start to personalise our content to further increase our relevance to members.


We have simplified the joining process by removing the Pathway and Associate


Future categories and incorporated the direct


debit discount. We have also reviewed our member reward partner scheme to ensure its relevance to our members. We will continue to review these benefits, and move to a more collaborative relationship with key reward partners that bring more tangible and valuable benefits to our members.


Our digital department has been


strengthened by the appointment of a new Head of Digital and several new key members of the team. It has worked tirelessly


to improve website purchase emails


and renewal flows, with the site achieving almost 10.5m total page views during the last year. However, our Board of Directors is not only aware of the website issues and the challenges we face in achieving our digital objective, but has made it a priority to ensure they are resolved. We hope this will enhance the user experience and gain back loyalty and credibility for our digital platform.


The future development of clubs is essential to the growth of all forms of boating. Our


Individual Members


104,883 103,868


6 RYA ANNUAL REPORT AND ACCOUNTS 2022


new ‘ClubZone’ resource, designed to help clubs make the most of the opportunities to encourage and increase membership, has seen more than 17,000 unique club logins in the past year.


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