JUNE 2024 THE RIDER /43
U.S. Polo Assn. Sponsors Chestertons Polo in the Park in Downtown London
LONDON, England & WEST PALM BEACH, Fla.,
June 12, 2024
(
Newswire.com) - U.S. Polo Assn., the official brand of the United States Polo Asso- ciation (USPA), served as the Official Apparel and Jer- sey Partner for the Chester- tons Polo in the Park event, which took place June 7-9 at historic Hurlingham Park in downtown London. The globally recognized polo festival brought the excite- ment of the international sport and exceptional family entertainment to more than 30,000 attendees from the United Kingdom and around the world. One of the highlights of this event was the USA facing off with England in a much-antici- pated international game. Chestertons Polo in
the Park is Europe’s largest three-day polo and lifestyle event with action-packed polo games, food festivals, luxury shopping, entertain- ment, and more. As the Of- ficial Apparel and Jersey Partner, U.S. Polo Assn. provided custom perform- ance jerseys and staff uni- forms, as well as an on-site merchandise tent for event attendees to shop. The multi-billion-dollar global sport brand also provided guests with a polo-inspired photo station and interactive models, alongside contests and cap giveaways. Event attendees were
met with daily themes for the three-day polo event, which started with Interna- tional Day on Friday, with the USA facing England to kick off the action-packed weekend. After hard-fought chukkers, the score ended up tied at 5-5, transitioning the game to a rundown, a head-to-head match-up where one player from each team hits the ball to the op-
Three-Day Polo Festival Welcomed More Than 30,000 Global Attendees cluding adult
posite goal, and ultimately England was victorious. Each team was comprised of well-recognized players, including Nina Clarkin on the England Team, and U.S. Polo Assn.’s global brand ambassador Nico Escobar on the USA Team. The sports brand also proudly presented the MVP Awards throughout the weekend, starting with Nico Escobar on the USA Team and Patrick O’Dwyer on Team London. The remainder of the weekend included the themes of Ladies’ Day on Saturday and Finals and Family Day on Sunday. “U.S. Polo Assn.’s
sponsorship of Chestertons Polo in the Park was a won- derful way for our brand to engage with consumers and sports fans that demon- strates our authentic connec- tion to the sport of polo,” said J. Michael Prince, Pres- ident and CEO of USPA Global, the company which manages and markets the global U.S. Polo Assn. brand. “As one of our fastest-growing and most important markets, it’s vital for U.S. Polo Assn. to reach U.K. consumers and sports fans in new ways, such as participating in massive global events like Chester- tons Polo in the Park to build brand and sport recog- nition.” The sport of polo was
first played at Hurlingham Park in 1874 and has since hosted many historic games, such as the 1908 Olympic Polo Final and many matches of the prestigious Westchester Cup between England and the United States from 1910-1939. Currently, the Chestertons Polo in the Park event is one of the world’s largest polo festivals and has the distinc- tion of being the only polo
more than 190 countries worldwide. A recent, multi- year deal with ESPN to broadcast several of the pre- mier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn. has
c o n s i s t e n t l y been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to Li- cense Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing,
and digital
Chestertons Polo in the Park 2024, USA Player: Micaela Saracco vs. England Player: Nacho Gonzalez
event hosted in downtown London. “As the official part-
ner of U.S. Polo Assn. in the U.K., Chestertons Polo in the Park was an amazing op- portunity to showcase the authenticity of our brand in connection to English polo for consumers in our mar- ket,” said Boo Jalil, CEO of Brand Machine Group, the U.K. partner for the global, multi-billion-dollar U.S. Polo Assn. brand. “We have recently opened two new U.S. Polo Assn. stores, with plans for more brick-and- mortar locations throughout the U.K. We also offer cus- tomers the opportunity to shop via our website
www.uspoloassn.co.uk.” U.S. Polo Assn. has
stores at McArthurGlen’s East Midlands and Cheshire Oaks facilities, where both locations feature the latest men’s, women’s, and kids’ collections from the global, sport-inspired brand with additional store openings planned across the United Kingdom. “Thank you to U.S.
Polo Assn. for being a tremendous partner
for
Chestertons Polo in the Park,” said Rory Heron, Managing Director of Sport- gate International, the global event management com- pany
that organized
Chestertons Polo in the Park. “The global U.S. Polo Assn. brand is the ideal part- ner for this historic event because of their meaningful
connection to the game of polo and their classic, sport- inspired style.”
About U.S. Polo Assn. U.S. Polo Assn. is
the official brand of the United States Polo As- sociation (USPA), the gov- erning body for the sport of polo in the United States and one of the country’s old- est sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide dis- tribution
through more
than 1,100 U.S. Polo Assn. retail stores as well as thou- sands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in
growth. Due to its tremen- dous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Fi- nance and Bloomberg, among many other notewor- thy media sources around the world. For more information,
visit
uspoloassnglobal.com and
poloassn.
About Brand Machine Group (BMG) BMG is an interna-
tional leader in fashion in- novation which
has
established itself as a verti- cal manufacturer and global licensing specialist with over four decades of indus- try experience. Partnering with recognized market leaders, BMG manages a seamless and collaborative process of designing, manu- facturing, and delivering quality products while championing the DNA of a diverse portfolio of brands, spanning fashion, sports, outdoor, and homeware in-
Animal Wellness Groups Support FTC-Approved New and Improved HISA Standards for Racehorses
Washington, D.C. — Animal wellness groups reacted to a new set of rules approved by the Fed- eral Trade Commission for a Racetrack Safety Program, which was created under the Horserac- ing Integrity and Safety Author- ity (HISA). “We welcome these new
Updates include prohibited practices and safety protocols, and go into effect July 8 helps
standards as a major step forward for industry transparency and ac- countability to protect racehorses from unwarranted harm and death,” said Fred Hudson, direc- tor of Equine Welfare for Animal Wellness Action. “It’s much bet- ter than the old system of see nothing, hear nothing, say noth- ing, and do nothing.” The rules create a range of
penalties for violations of whip- ping regulations and offer the ability to issue an immediate sus- pension of a racetrack’s accredi- tation among other measures for horse safety. These rules were submitted to the commission last September, as HISA was investi- gating horse deaths at three tracks,
including Churchill
Downs and Saratoga Race Course. The new rules go into effect
July 8 and include: • Updated void claim rule • A second waiver claiming op- tion • Changes to certain intra-articu- lar injection standdown times. Covered Horses administered
any intra-articular injection in the fetlock joint will be unable to participate in a workout for 14 days, and unable to race for 30 days. • Updates to prohibited practices • Updates to qualifications for placement on and removal from the vets’ list • Enhanced safety protocols re- quired at race meets
Also included are HISA registra- tion rules that take effect July 1 and include: • Any entity that owns a Covered Horse must register with HISA • Any veterinarian who provides veterinary services to Covered Horses must register with HISA
• Responsible Persons must up- date a Covered Horse’s location within 24 hours and report equine fatalities within 72 hours. “This is real progress for the
Thoroughbred industry, under- scoring that no state should be permitted to pump their equine athletes full of medications that put horses at risk in competition and scramble the results for wa- gering,” said Wayne Pacelle, president of Animal Wellness Ac- tion and a key architect of the na- tional law. Stricter regulations on med-
ications in horse racing have led to record years in terms of equine safety overall in 2022 and at HISA tracks in 2023 as evidence
that the more-restrictive ap- proach to corticosteroids, clen- buterol, and other controlled medications is working. In 2023 HISA tracks saw a 32.5% lower breakdown rate than non-HISA tracks.
Washington,
ABOUT Animal Wellness Action is a D.C.-based
501(c)(4) whose mission is to help animals by promoting laws and regulations at federal, state and local levels that forbid cru- elty to all animals. The group also works to enforce existing anti-cruelty and wildlife protec- tion laws. Animal Wellness Ac- tion believes helping animals
us all. X:
@AWAction_News The Center for a Humane
Economy is a Washington, D.C.- based 501(c)(3) whose mission is to help animals by helping forge a more humane economic order. The first organization of its kind in the animal protection move- ment, the Center encourages businesses to honor their social responsibilities in a culture where consumers, investors, and other key stakeholders abhor cruelty and the degradation of the envi- ronment and embrace innovation as a means of eliminating both. The Center believes helping ani- mals helps us all. X: @TheHu- maneCenter
follow @us- fashion,
kidswear, and accessories. BMG’s portfolio of
brands includes U.S. Polo Assn. Penfield, New Bal- ance Kids, Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Wrangler Kids, Juicy Couture, Franklin & Mar- shall, Elle Junior and Ben Sherman. BMG reaffirms its commitment to upholding sustainable and ethical busi- ness practices by ensuring full transparency throughout its global supply chain, aligning with the ETI Base Code.
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group.com and follow @brandmachinegroup. For appointments
sales@brandmachine-
group.com
About Sportgate Interna- tional
Sportgate Interna-
tional is an international event management and sports marketing agency. Established in 2015, Sport- gate International now owns events and consults with companies, luxury brands, world-class venues, tourism boards, and rights holders requiring sponsorship and event expertise. Sportgate International owns a portfo- lio of luxury events which encourages and enables the world’s best brands, top companies, and individuals to further their corporate or personal objectives. The company also works with some of the most high-pro- file venues in the world, of- fering original content that enables networking and marketing to specific audi- ences.
For more information, visit
sportgateint.com. contact
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