FEATURE
THE WOW FACTOR
Architects transform an ordinary apartment into a unique colourful home with small- format ceramic tiles.
Located in the Carabanchel neighbourhood of Madrid, Spain, Tur House is an example of how an apartment in a traditional neighbourhood can be completely reinvented. By utilising available elements and the masterful use of ceramics from WOW Design, the architectural studio OOIIO Arquitectura has created a space full of personality and expressiveness.
Casa TUR proves that an ordinary apartment can be transformed into a designer home on a reasonable budget by applying creativity and intelligence in the use of accessible and expressive materials, catering to those seeking a personalised living space.
“Ceramics are a splendid material, deeply rooted in Spanish culture since the Arab tradition and even earlier. By selecting playful, expressive, and suggestive pieces and placing them in unexpected locations, we create surprise and uniqueness, resulting in a distinctive space,” explained the team at OOIIO. “By using materials available at any retailer and arranging them creatively, we can transform a space in a unique and original way.”
The living room features a ceramic wainscot from the Grace collection by WOW Design, evoking the aesthetic of an outdoor patio that bridges the interior with tradition. Ceramics flow seamlessly across walls and floors in various tones, unifying spaces and breaking away from convention.
In the bedroom, ceramics extend like a ‘cloud’ into the living room, playing with spatial continuity and creating a dreamlike atmosphere where a lamp becomes the sun. This formal and creative freedom allows the transformation of the ordinary into something extraordinary.
The materials are simple yet thoughtfully chosen. In the kitchen and bathrooms, chromatic coherence and the use of ceramics help maintain a unified and distinctive aesthetic. The pastel color palette employed throughout the project adds freshness and character, creating a cozy and vibrant atmosphere. The Tesserae collection is used for the flooring, unifying the space and bringing cohesion to the entire home
Casa TUR stands out not only for its functionality and beauty but also for the smart use of materials and market possibilities. OOIIO Arquitectura has proven that great design doesn’t have to come with a hefty price tag. “Everything was available in stores; we just needed to dream of something different,” the architects explained.
www.wowdesigneu.com 22
www.tomorrowstileandstone.co.uk
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