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WHAT’S NEW? CERSAIE 2021: THE SHOW


MUST GO ON The Italian Ministry of Foreign Affairs and the Italian Trade Agency (ITA) have signed a €1.2m agreement with Edi.Cer. spa to support the initiatives of Cersaie 2021, the first international exhibition devoted to architecture, design, ceramics and bathroom furnishings to be held after the resumption of in-person trade shows.


The support of the institutions reflects the exhibition’s important role for the Italian ceramic industry, one of the key areas of Italian


BAL PRODUCTS PLAY A KEY ROLE IN MAJOR


GYM DEVELOPMENT BAL has provided a full fixing solution for a multi-million-pound gym development in the North West.


Following a site visit by Area Sales Manager Lewis Lupton and Business Development Manager Scott Peaurt, main contractor DSC Ltd chose a full BAL specification for the new JD Gyms site in Blackburn.


The state-of-the-art facility features the very best fitness equipment, studios, saunas, a JD Burn area and a sprint and prowler track.


Tiling was carried out by Cubica Tiling Ltd, Liverpool, with material supplied by Euxton Tile Supplies in Chorley.


BAL Green Star ready-mixed adhesive was the tile adhesive of choice to fix metro tiles to the changing room walls. BAL Green Star is a high grab and non-slip, ready-to-use adhesive which is perfect for commercial wall tiling with small ceramics.


Shower walls were boarded out with 12mm BAL Board to provide a solid substrate before being primed with BAL Prime APD and tanked with BAL Tank-it – rapid-setting tanking system.


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manufacturing. Cersaie is due to be held in the Bologna exhibition centre from 27 September to 1 October and has already allocated 95% of the total available exhibition space. Some 40% of exhibitors are non-Italian companies, further confirming the international reach of the event and its importance for the local economy.


The largest share of resources will be allocated to organising visitor delegations from Germany, France, the UK, North America and the Gulf countries. The 2021 International Exhibition of Ceramic Tile and Bathroom Furnishings will host a total of 170 architects, distributors and journalists, a higher number than in the past. Among these, Cersaie will also be welcoming for the first time a group of leading players in the Contract and Real Estate sectors, an important segment of the construction industry which from


BAL Board is a hybrid MgO tile backer board, perfect for providing sound backgrounds for tiling walls and floors. Available in 6mm and 12mm thicknesses, it is lightweight, easy to cut and more importantly is dust free.


BAL Tank- it is a two-part, rapid-drying cementitious waterproofing system, that can be tiled after only 90 minutes for fast-track project completion – what’s more no priming or matting is required.


Tiles were fixed with BAL Rapid- Flex One, a rapid-setting flexible tile adhesive with longer open and working times.


The project also included a sauna which was prepared with BAL Board 12mm, tanked with BAL Tank-it, and tiled fixed with BAL Rapid-Flex One.


Grouting was completed with FLEX FS flexible standard-set grout from sister company ARDEX.


Chris Collins from DSC Ltd said: “We chose a full BAL specification following consultation with Lewis and Stuart. BAL provided product guarantees and a fail-safe project specification, enabling us to complete the job in the required time and budget. BAL products are tried and trusted throughout the industry, so we had no hesitation in placing direct orders with Euxton Tile Supplies.”


www.bal-adhesives.com www.tomorrowstileandstone.co.uk


this year onwards will have its own physical space in the Contract Hall.


ITA’s Chairman Carlo Ferro said: “The Italian Trade Agency ITA has long been supporting CERSAIE and the ceramic industry, which is highly representative of the Made in Italy label worldwide given its distinctive combination of design and technology.


“In Italy, in-person exhibitions will restart from mid-June onwards in full accordance with safety protocols. We want to maximise the results for exhibitors and organisers with the support of the country’s institutions, including ITA. We are committed to achieving this by promoting the safety of trade fairs in Italy and in particular those organised by BolognaFiere by providing destination management services for international buyers and influencers.”


www.cersaie.it


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