RESOURCEFULNESS Johnson Tiles is marking 120 years of making in the UK. Established in 1901, the company is using this big birthday to celebrate ‘British resourcefulness’. To kick start the milestone year, the brand has unveiled an updated logo featuring the national flag to honour the company’s rich heritage in British design, manufacturing and innovation.

2021 will also see the company launch two digital initiatives including its own podcast series to champion British design and resilience, along with inspirational new product ranges from its Stoke-on-Trent headquarters.

Stephen Dixon, Johnson Tiles’ Managing Director, said: “The true value of heritage isn’t the past. It’s the learnings that help leverage future opportunities.

“We’re a product of strong and resourceful communities. Both in The Potteries’ heartland that we’re proud to call home and the British design industry that we proudly serve. So, rather than looking back, we wanted to take this opportunity to revel in where we’re heading because of the extraordinary resourcefulness of all our people – colleagues, customers and suppliers alike.


STONE TILES When tiling natural stone, it is important to pick the right adhesive for the stone as for example granite and limestone have very different properties. In general, it is best to use a modern, polymer-modified adhesive such as Tilemaster Adhesives’ Setaflex and Ultimate ranges which are suitable for use with most types of natural stone. Grey adhesives can show through light coloured limestone and marble, so it is advisable to choose a white version.

Certain very porous stones and quartz are more likely to absorb water and for these Tilemaster Adhesives recommends Tilemaster Ultimate. Its low water content, rapid

— 06 —

“It’s especially fitting given that, never, in living memory, have we been called upon to consider ‘resource’ more deeply. The initiatives that we have underway will allow us to celebrate this milestone by honouring and learning from those who have demonstrated true resourcefulness time and again.”

Johnson Tiles’ track record is testament to the fact that the business has never stood still. Since 1901, the company has used acquisitions and investments to grow, eventually establishing its own design resource studio, Material Lab, in 2006. Johnson Tiles also pioneered the use of inkjet technology in 2008 to produce the first photo-realistic patterns on tiles.

setting time and the fact that it is polymer modified all help to avoid both curling and staining which are the two main issues with these types of stone. Tilemaster Ultimate was developed as a flexible adhesive for use on a large variety of difficult-to- tile substrates including fibreglass and metal surfaces.

All stone should be solid- bedded and larger tiles back buttered to enhance adhesion. The tiles should be grouted with Tilemaster Grout 3000, a flexible, fast setting wall and floor grout which can be used for joints between 1mm and 20mm and will not scratch softer polished stones such as some marbles.

Tilemaster Adhesives offers a full range of professional

In recent history it has transformed a traditional manufacturing set-up into a more sustainable operation – in every which way. The foresight to start this journey two decades ago is why the company has survived and thrived against a challenging backdrop. Not least the unprecedented scenario that has played out over the last 12 months.

The subtle introduction of the national flag to the logo is reflective of the British resourcefulness that has seen Johnson Tiles make it to 120 years and will ensure the company continues making for many more generations to come.

adhesives which are suitable for tiling with ceramic, porcelain and stone. Contact them for more information and advice on the best products for your particular project.

Call: 01772 456831 Email:

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34