WHAT’S NEW? CEVISAMA POSTPONED
TO FEBRUARY 2022 The next edition of Cevisama will now take place in February 2022, organisers have announced.
The international trade fair for the ceramic, bathroom equipment and natural stone industry was initially due to take place from 24th
-28th
May
in Valencia this year, after already postponing the traditional February dates due to the pandemic.
Feria Valencia, organiser of the exhibition, has confirmed that the industry needs Cevisama as a commercial platform and promotional tool but, given the pandemic and the current mobility restrictions and an uncertain evolution, it also considers that the next few months are not conducive to holding an international fair.
In this way, both in terms of business and attendance by professional visitors, it has been decided to suspend the edition of Cevisama 2021.
CAESARSTONE UNVEILS CONCEPT
HOUSE IN TEL AVIV Caesarstone, specialist in high- quality engineered quartz surfaces, has opened a first-of-its-kind experiential concept house in Tel Aviv, Israel.
The space has been named ‘The Caesarstone Concept House’ and is where inspiration and technology meet. The concept house combines top design with a unique digital experience where customers can fully immerse themselves. The space features smart scanners so that customers can save their favourite designs, and an interactive design station to help visualise ideas. Customers are even welcomed to take home a visual simulation of their chosen kitchen design.
Design experts are on hand to share their expertise and consult customers on their design visions. The concept house features a series of ‘rooms’, one of which is a full slabs gallery showcasing every Caesarstone collection, where
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Carmen Álvarez, Cevisama’s Director, said: “The evolution of the pandemic worldwide continues to be very bad. For this reason, despite the fact that we were working hard to prepare for the May edition with new marketing and commercial proposals, we have to choose with great regret to cancel the 2021 edition.”
The new dates for the next call have been set to 7th
-11th February, 2022.
“We are sure that our clients, exhibitors, visitors, suppliers and all the professionals involved in our great fair understand this situation and, together with them, we will do our best so that next year Cevisama recovers its full potential and becomes the great meeting point for the sector again, the moment to return to the market with force and relaunch sales,” Carmen concluded.
https://cevisama.feriavalencia.com
customers can get a real sense of the product. In addition, customers can capture their senses with a visit to the materials library, where they can freely mix and match different materials and combinations.
The Caesarstone Concept House is the brainchild of renowned architects Baranowitz + Kronenberg. The house will be a multifaceted and multi- sensorial meeting place for interior aficionados to exchange ideas and make connections – serving as a catalyst for great design.
There are two Caesarstone studios in the UK, one in London, at the
brand’s Head Office in Enfield, and one in Trafford Park, Manchester. Both offer a highly engaging and tactile experience and includes large-format product displays of Caesarstone’s unique and dynamic designs. Guests can book an appointment via an online booking system, which will secure them a 45-minute consultation in which the studio manager will personalise the visit based on the customer’s preferred worktop style and individual project requirements.
www.caesarstone.co.uk www.tomorrowstileandstone.co.uk
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