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SUSTAINABILITY & WASTE YOUR FOOTPRINT


ble, discusses the importance of the tiling and interior trade industry implementing d the ways in which this can be achieved.


It’s about having total visibility and total control.


As one example, Certified Sustainable is currently working with flooring and tiling products specialists Ardex and BAL Adhesives to assist the organisations in using a waste management platform that can meet the UN’s Sustainable Development Goals, in terms of ‘Responsible Consumption and Production’. The manufacturers are now able to measure, correct and align their practices to provide a clear and transparent view of consumption and waste creation from production to deconstruction.


What are the advantages of a waste


management strategy? Demonstrating that your business is at the forefront of championing environmental change within its sector is by far one of the main advantages to having a waste management strategy. It shows you are committed to safeguarding the future of our planet whilst protecting your brand against environmentally-damaging activity.


Sustainability sells, meaning consumers, contractors, stakeholders and other businesses search for brands that align with their personal values. Through a company showing a responsibility for its waste and highlighting its clean conscience, for example through being mindful of the UN’s Sustainable Development Goals, this can help improve brand integrity and trust.


In turn, you will then be able to secure future contracts with suppliers, attract business investors and increase customer loyalty and therefore revenue, just by being the go-to sustainable business and setting yourself apart from competitors. You will also be able to attract the best staff.


Creating a sustainable ethos can positively impact employee wellbeing as it creates a sense of purpose that each team member is contributing towards the future of our environment. You will find many people wanting to work for your company to create effective change.


It’s about sharing your values from the top down and your employees are also incredibly important in spreading awareness of your brand’s message.


A waste management strategy has endless benefits but a key factor to consider is that it can also save money for your business by highlighting key inefficiencies in waste streams where costs can be saved. For example, changing the final destination of where you send your waste could be more cost-effective or, by reducing packaging, you could save on waste and manufacturing fees.


If you still need more convincing on why implementing a waste strategy is important for your company, then why not reach out to a waste management expert for more information.


www.certified-sustainable.co.uk twitter.com/TomorrowsTS — 29 —


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