FEATURE OF LOCKDOWN DIY findings from its latest market report focusing on tile-related searches online in 2020.


• ‘Kitchen Floor Tiles’ +49% • ‘Stick-On Tiles’ +124% • ‘Stick-On Floor Tiles’ +142% • ‘Kitchen Wall Tiles’ +49% • ‘Tile Cutters’ +40% • ‘Tiles Near Me’ +72% • ‘Bathroom Floor Tiles’ +41%


https://public.flourish.studio/visualisation/4442314/


The six months from October 2019 – September 2020 saw a big shift in consumers looking to improve their homes with tile products.


All in all, 40% more people were making tile-related searches.


There has been a curious shift in consumers looking for ‘how-to tile’ guides. In other words, looking to do DIY.


This then raised the question of whether there has been a change in searches for professional tradesman?


Surely, if there has been an uptick in attempting DIY, there will have been an affect.


I found that ‘tradesmen nearby’ type searches had surged +1047%. That is crazy.


Now, if we compare the trends between the two, we reveal something very interesting.


The research revealed that searches for DIY tiling how-to guides are up 22% YoY, with searches for skilled tilers rocketing by 1047% YoY. Between June and July, the upward trend for DIY searches switched to ‘tradesman near me’ searches.


This paints a fascinating picture of consumer behaviour. It shows people being human- giving up.


When the option for an out was given with lockdown restrictions easing, people quickly put down their tile scrapers and called the professionals.


www.salience.co.uk twitter.com/TomorrowsTS — 23 — https://public.flourish.studio/visualisation/4249446/ https://public.flourish.studio/visualisation/4442795/


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