FEATURE THE RISE AND FALL O Michael Robinson, Marketing Coordinator at Salience Market Research, analyses the f


The March 2020 lockdown was a strange time across the UK, and worldwide. People were told to stay at home, businesses closed, and most of us were stuck in the house either cleaning or drinking.


But it wasn’t all negative. The slower pace of life gave us time to focus on things we’d forever been planning to get around to.


Many homeowners took this time in lieu to improve their residences. Queues for the likes of B&Q were matched only with online waiting lists


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for screwfix.com and other DIY sites.


As a nation, we were bored and desperately needed a change in scenery. We were crying out for tasks to keep that boredom at bay.


As a digital marketer, I’ve been able to see first-hand the data that reflects these mass changes in behaviour. I’ve spent the last few months monitoring changes in search volume across different markets.


https://salience.co.uk/insight/reports/tile-industry-report/


Salience’s Tile Industry Search report revealed an uptick in Google searches for tile-related terms, when


compared with the same month the previous year. Below shows the most popular searches and their increase in relevance this year:


• ‘Bathroom Tiles’ + 40% • ‘Painting Tile’ + 83% • ‘Floor Tiles’ + 40% • ‘Tiles’ + 30% • ‘Kitchen Tiles’ +40% • ‘Vinyl Floor Tiles’ +71% • ‘Tile Shops Near Me’ +72%


www.tomorrowstileandstone.co.uk


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