SECURITY
HOW CAN ENTRANCECONTROL SUPPORT BRAND VALUE?
Here, Tony Smith, Major Accounts and Marketing Manager at Integrated Design Limited (IDL), manufacturers of Fastlane turnstile and entrance control solutions, covers some of the most frequently used brand values, and how making the right security choice can help to reinforce these.
As the saying goes, “you never get a second chance to make a first impression” and with customers, employees and suppliers all picking up on subtle cues as to what is important to your company from the first time they set foot in your reception area, it’s important that your security decisions are sending out the right messages to.
Trust Consider what level of security is necessary to convey the right tone as it’s possible to retain a high level of security without having to have very obtrusive entrance controls solutions in place.
Successful security systems should provide users with confidence that a threat will be thwarted, but shouldn’t prohibit the free movement of authorised individuals around a building.
Alternatively, for some sites it’s important that the reception area sends out the message to visitors and staff that the company takes its responsibility seriously. In these cases, having visible, full-height security barriers will create the right impression.
Efficient For all the need to keep out potential threats, your security mustn’t be about inconveniencing people who are authorised for access – for these people, passing through security is a means to an end, not the goal.
When it comes to entrance control, the security process needs to be as easy and simple to use as possible. But another consideration is how integrating turnstiles with other technologies can heighten the user experience.
Fast processing following presentation of a card; the flexibility to change lane opening rules in high traffic periods; and software integrations such as elevator calling can all improve the user experience and the resultant brand perception.
Customer focused Visitors without an entry card will be relieved if they are not confronted by a security process which causes them delay in any way. Plus, integration possibilities mean that a visitor can be given an entrance control card, pre-programmed with the floor if the building they need to visit.
Presenting this at the turnstile can in turn call a lift which takes them to the correct floor. The ability to direct the
user to the most suitable lift shortens wait times and offers quicker journeys, as well as lowering energy costs for building managers.
Sustainable A commitment to sustainability can be satisfied by your choice of turnstile, ensuring that specifiers are aware of the need for low power options and the potential for remote firmware upgrades to enable ongoing compatibility with changing systems without the need for replacing the turnstiles themselves. Our products for example, offer a relatively predictable and very low ‘total cost of ownership’ as a result of the low power consumption, low numbers of consumable parts, reliability over five million cycles without failure, and fast and efficient global distribution network for support and spares.
Creative If you are looking for something quirky, dramatic or exciting to suit a bold or creative area, consider custom options for your entrance turnstiles.
With the potential to change many of the design elements – including etching on the doors, choices of top panels including stone, Corian or marble, and side panels with both colour and finish options – there is no need to stick to the brushed steel and glass of standard units if you are looking for something more unique.
We now offer a printable vinyl wrapping service, providing an even finish in the colour of your choice, or a more intricate design if you prefer. This alternative to paint gives long-lasting protection to the unit beneath. More complex printed designs could match your logo or brand colours, or anything else within your imagination!
Inclusivity We have developed a number of different turnstiles that lend themselves easily to the inclusion of wider lanes to allow complete accessibility for all.
Lanes that are wide enough to comfortably fit wheelchairs, including sports wheelchairs – which are wider than standard wheelchairs – means that they are also wide enough to easily fit two pedestrians through, next to each other.
Most turnstiles are unable to detect this kind of behaviour, so for people wanting to attempt unauthorised access
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