COVER STORY THE SECRET TO ACHIEVING FIVE-STAR RATINGS
Reckitt Pro Solutions unveils the Quantum Warewashing range to secure rave reviews and boost occupancy in HoReCa establishments.
In the pressure-laden and demanding world of dining and catering ‘good enough’ is simply not good enough. Diners and visitors are discerning, expecting high standards and absolute peace of mind when it comes to cleanliness and hygiene. Anything less than spotless dishware can spell disaster for an establishment.
A staggering 92% of guests would not return if the tableware wasn’t entirely clean. New research commissioned by Reckitt Pro Solutions in the UK amongst frequent restaurant-goers sheds light on the crucial role clean and hygienic dishware plays in securing positive customer reviews and encouraging repeat visits.
The results of this study paint a clear picture: dishes that are not entirely clean may have a devastating impact on customer loyalty, reviews and word of mouth recommendations and referrals. Amongst other significant findings, highlighting the importance of maintaining impeccable hygiene standards, it was also found that:
• 54% of regular HoReCa patrons have observed insufficiently clean glasses when visiting a bar, restaurant or café.
• 54% of HoReCa patrons will not book an establishment with an average or low hygiene rating, preferring top tier ratings.
• 83% of regular HoReCa patrons would want someone to tell them prior to booking if an establishment had unclean glasses.
Cleanliness is king: Research reveals
the power of sparkling dishes The survey also revealed that cleanliness directly impacts reviews: 77% of guests would remove two or more stars from a restaurant's review if the dishware was not entirely clean. Establishments must therefore ensure a pleasant, hygienic and meticulously clean dining experience to attract and retain customers. Spotless, sparkling tableware contributed considerably to ratings and returning customers in the following key behavior patterns when it comes to the satisfaction levels of patrons.
Deter bookings
• 50% of guests would not book an establishment if it had glasses with water streaks and marks.
Lower ratings
• 87% of guests give a lower rating if dishware is not entirely clean.
Deter returns
• 92% would not return if dishware is not entirely clean and spontaneously feel ‘disgust’ when they experience it.
These findings highlight the importance of flawless hygiene in securing positive customer experiences, ultimately leading to increased occupancy rates. The research reveals that ratings and reviews are integral to initial bookings and repeat custom, while clean table ware is a critical driver in achieving 5-Star reviews.
Quantum Professional: Five-star
service made easy Reckitt Pro Solutions, a trusted provider of professional hygiene solutions, has launched Quantum Professional, an innovative new range of warewashing products designed specifically for the HoReCa market (Hotel, Restaurant, and Catering).
The range was created in response to the crucial requirement in this sector for brilliant, clean glass and dishware, as a critical driver to securing the 5- Star reviews that lead to high levels of occupancy. These meticulous standards of cleanliness and hygiene are now made easier with Quantum from Reckitt Pro Solutions.
Building on the legacy of Finish, the UK's No. 1 selling household dishwashing brand, Quantum offers significant benefits:
• Provides a powerful and reliable tableware solution that delivers impeccable cleanliness results.
• Improves operational efficiency both in front and back of house.
• Tackles even the toughest stains.
18 | TOMORROW’S FM
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