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EVOLUTION RECRUITS SENIOR INDUSTRY PROFESSIONAL TO LEAD NORDIC DRIVE


Evolution, the integrated fire and security business, has appointed Lars Pedersen to the new position of Country Manager for the Nordics to establish a new regional presence and continue to build the dedicated local team.


Lars joins from LenelS2 where he spent over 20 years in various senior roles, latterly as Regional Sales Director for Northern Europe based in Oslo. He is an engineer by profession having worked in the security industry since 1987, building skills in project management, product development, and sales.


Within Evolution he will take the lead on the company's existing programmes for global operators as well as developing new business opportunities with local firms and critical infrastructure providers in


NORTHWOOD REVAMPS WHISPER RANGE OF FACIAL TISSUES


Northwood Hygiene Products Ltd, the specialist manufacturer and supplier of away-from-home (AfH) professional paper hygiene and wiping products, has revamped its range of Whisper facial tissues.


Featuring contemporary new packaging to complement Northwood’s recently updated Whisper brand, the new and


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forward and in such an important role. Evolution has witnessed significant international growth in recent years, and I am delighted to be part of a team with the ambition and experience to become the pre- eminent integrated fire and security solutions provider in the Nordic region.”


Norway, Sweden, Denmark, Finland, and Iceland.


Lars says he is pleased to be joining the business at such an exciting time. He explained: “Having sold LenelS2 products to Evolution and worked with the team for many years on various projects it is exciting to now be part of the team going


improved facial tissues deliver superior softness and a quality feel.


The new facial tissues, which cater for any setting, such as washrooms, receptions or office areas, are manufactured at Northwood’s site in Grantham, Lincolnshire – Northwood Group’s Centre of Excellence for the production of facial tissue.


Made from Forest Stewardship Council (FSC) certified base sheet paper, the 2-ply facial tissues are available as a cube or a traditional skillet.


Paul Mulready, Marketing Manager at Northwood, said: “We’re really excited to unveil our new and improved range of facial tissues and to strengthen the Whisper brand, which has become one of the leading names in the AFH category.


“The new branding for our facial tissues has been designed to be


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Richard Lambert, Managing Director of Evolution, says that Lars’ product knowledge and industry experience are key. Richard said: "Having a local presence will not only enable us to provide even better support to our existing clients but also actively develop new opportunities with local organisations. The scale of the market opportunity warrants the significant investments we will be making in establishing a new regional hub and recruiting further recognised talent.”


Evolution has been a Lenel Value Added Reseller (VAR) for nearly thirty years.


www.evolutionsecurity.com/fire-


bold, fresh and modern, as well as being recognisable as part of the Whisper family. The feedback from our customers has been really encouraging and we’re sure this Whisper range will continue to go from strength to strength.”


The new facial tissues were unveiled for the first time at the Interclean show in Amsterdam.


Northwood’s Whisper range also includes the Whisper Luxi hand towel and seven premium pure pulp toilet rolls – Whisper Gold, Whisper Silver, Whisper Eco, Whisper Classic, Whisper Ultra, Whisper Soft and Whisper 320. Whisper Eco is the first paper wrapped luxury toilet tissue in the range.


All products within the Whisper range are manufactured and packaged in the UK.


www.northwood.co.uk twitter.com/TomorrowsFM


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