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WHAT’S NEW?


CARE HOME MANAGER BRAVES THE SHAVE FOR


MACMILLAN Caroline Price, Home Manager at HC- One’s Meadowlands Care Home in Aberdare, Rhondda Cynon Taf, has shaved her head to raise awareness and over £1200 for Macmillan Cancer Support.


Macmillan is one of Britain’s largest charities, providing advice and support for those affected by cancer. Their Brave the Shave campaign encourages people to stand proudly beside men and women with cancer by shaving their hair off. So far this year, over 7000 people have braved the shave, raising over £900,000 for the charity.


Caroline was chosen as one of eight volunteers to travel to London on 2nd August for a special promotional photoshoot for the campaign, shot by renowned British portrait and fashion photographer Rankin.


NEW ‘CARE TO LIMBO’ CAMPAIGN GETS


CELEBRITY SUPPORT HCP Social Enterprise, an innovative social enterprise company, is vowing to get the nation doing the limbo through its new and inspiring social media campaign, ‘Care to Limbo’.


Launched this month, with the help of a raſt of celebrities and ambassadors, the Care to Limbo campaign is designed to help raise awareness and funds for four chosen charities, all of which benefit society and contribute immensely to local communities; Alzheimer’s Society, Carers UK, Crisis and Macmillan Cancer Support.


Care to Limbo is a simple and fun challenge that involves participants accepting a dare to dance under a limbo bar, without touching the bar or knocking it off. Participants film and share their limbo attempt on social media to encourage others to take part and donate to one of the four charities.


twitter.com/TomorrowsCare


Caroline and the other volunteers fulfilled their pledge and shaved their heads, whilst Rankin captured the before, during and aſter on film. The volunteers were interviewed about their lives, and what had motivated them to take part in Macmillan’s Brave the Shave campaign.


Caroline was able to raise a whopping £1241.40 for Macmillan through donations from friends, colleagues and the families of Residents at Meadowlands, along with other members of the local community who chipped in to support Caroline’s cause.


For Caroline, the issue was particularly pertinent as one of the Residents she helps provide care for at Meadowlands Care Home is a cancer sufferer. She was, therefore, keen to do her bit in the battle to beat cancer and to show solidarity with those living with the disease.


Caroline said: “I feel proud and humbled to have been able to do my bit for Macmillan Cancer Support. This is an issue that is close to my heart, and I


Known as #CareToLimbo or @CareToLimbo, it is hoped the campaign will be hugely successful and go viral, similar to the “Ice Bucket Challenge”.


To date, retired athlete Dwain Chambers, players of QPR football team and a number of MPs have been getting involved to lend their support.


HCP Social Enterprise was founded in 2017 and is a successful division of Home Care Preferred, an award- winning North London-based home care service provider, bringing tangible benefits to society.


wanted to show my support for those suffering from cancer.


“It was a nerve-wracking experience, but I am pleased to have done it! Being invited to take part in this special promotional photo shoot made it all the more exciting.”


HC-One Managing Director, Liz Whyte, said: “We are delighted to see Caroline raising awareness for such an important cause, championing HC-One’s values of kindness and compassion.”


hc-one.co.uk


Ken Waterhouse, Managing Director of Home Care Preferred, who is spearheading the social media challenge said: “We believe that our Care to Limbo campaign has the potential to bring different demographics together and unite everyone through a light- hearted activity with a much deeper meaning and goal.


“We are encouraging people to get creative, whether it’s using a fun alternative to a limbo bar or by involving friends, family, co- workers or even pets. We’d love businesses, schools, churches, leisure groups, gyms and many more to get involved, giving the campaign a real community feel.”


In addition to the campaign, HCP Social Enterprise will host a HCP Care to Limbo Christmas Gala fundraising event on 12th


December 2017. Taking place at


the Bloomsbury Street Hotel, London the inaugural event will celebrate the achievements of the campaign and include a whole host of entertainment, auctions and raffle prizes.


www.caretolimbo.com - 7 -


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