WHAT’S NEW?
ELDER LAUNCHES LOYALTY PROGRAMME TO ACCELERATE
GROWTH OF UK LIVE-IN CARE Live-in care marketplace, Elder has announced a carer loyalty programme to incentivise and attract new talent. This includes a partnership with Collective Benefits, to provide insurance, mental, physical and financial wellbeing, and rewards for self- employed workers, to deliver crucial protections for its carers.
In addition to Collective Benefits, Elder’s unique offering provides paid travel to and from all placements and competitive pay — the basic weekly rate starts at £700 with double pay for working on bank holidays. Through the programme, carers also have the opportunity to earn exclusive rewards with each day worked.
Five years in from its establishment, the industry disruptor has become the biggest in the live-in care space, experiencing average growth of 85% over the past five years with more than 5,000 carers now operating on its platform across more than 500 towns and cities across the UK. As the live-in care market continues to grow, Elder has designed this market-leading rewards programme to support its efforts in attracting another 10,000 carers in 2022 to meet demand.
Each independent carer will be offered an entirely bespoke rewards package, based on the number of days’ care provided. Silver, Gold and Diamond packages are available, with incentives from e-learning and self-employed assistance, to injury and sickness cover, digital GP services and physiotherapy - provided through a number of trusted third-parties. Those who have
ALLICA BANK EXPANDS CARE
HOME OFFERING Allica Bank, the fintech challenger bank dedicated to empowering Britain’s established small and medium-sized businesses and a supporter to the care home sector, has revealed it has boosted its maximum commercial mortgage customer exposure for care home customers to £10m, in a strong show of support for the sector. The increase will help experienced operators looking to grow, as well as first-time buyers with demonstratable experience.
The bank is also is pledging to make more than £1bn in committed loan offers in 2022. This is double the £500m Allica targeted in 2021 – with the bank eventually offering over £540m to Britain’s SMEs, including caring homes.
The new commitment comes during a period of accelerated growth as the bank scales to become a major force in serving British businesses, delivering the funding, technology and expertise needed at what is a crucial time for SMEs.
Nick Baker, Chief Commercial Officer, Allica Bank, commented: “We pride ourselves in listening to our broker community and taking direct action as a result. We heard that both SME care home operators and brokers are looking for a lender who can support not just the first acquisition but subsequent acquisitions too. We hope that by increasing our exposure to
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accrued the most days also have access to perks and discounts on goods and services including food, technology and fuel.
Pete Dowds, CEO of Elder, commented: “For too long, the sacrifices made by UK care workers have gone unrecognised and under-rewarded. As the sector looks to build back from the pandemic, its dedicated workforce must be remunerated fairly if we’re to retain its best talent, and live-in care better facilitates this. Providing the flexibility of self-employment, paired with the assurances of a generous rewards package gives hope to attracting new talent into the workforce, while holding onto our most valued colleagues.”
https://www.elder.org https://www.collectivebenefits.com
£10m, we will support many more operators to strengthen and scale their businesses.
“Allica Bank is extremely well positioned to help brokers and Britain’s community of established SMEs strengthen and scale their businesses. In 2022, we will continue to develop our products and services, as we continue on our mission to reimagine relationship banking for SMEs.”
Richard Davies, Chief Executive Officer, Allica Bank, commented: “Allica exists to support Britain’s established small and medium- sized businesses, which have been chronically underserved by the banking sector. We are therefore very proud that our bank’s strong performance has enabled us to commit to making £1bn in committed loan offers to these firms in 2022. This is a pivotal moment in Allica’s journey towards becoming the lender of choice for British businesses.”
www.allica.bank
www.tomorrowscare.co.uk
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