EDITOR'S VOICE + CONTENTS CONTENTS 14 SMART TECH, SAFE CARE
Why does data protection training matter, asks Daniel O’Shaughnessy, Head of Programme Delivery at Digital Care Hub.
20 ASSISTED DYING: ECONOMICS AND ETHICS
Ivor Campbell, Chief Executive of Snedden Campbell, believes the economics and market forces surrounding healthcare are shaping the debate on assisted dying. Here, he explains why.
22 CAN DEMENTIA CARE BE FIXED?
Dementia UK’s Beth Clayton-Exworth explains why the Government’s upcoming plan for the future of the NHS offers a vital opportunity to improve dementia care and relieve pressure on people with dementia, their carers, and local health and care systems.
28 FEEL-GOOD FLICKS
A range of experts from Ideal Carehomes, explore the positive impact that watching films can have on residents’ mental health.
32 WHEN DISASTER STRIKES
David Huckerby, Director of Conteur, explains how having a clear crisis communication strategy will enable care providers to navigate any unforeseen challenge.
36 LEAD WITH CARE
Flourish examines how its training programmes are helping to shape the leaders of the care sector; delivering widespread positive impact.
34 Sarah Robinson, Editor Ryan Lloyd, Editor
Hello and welcome to the first issue of Tomorrow’s Care in 2025.
Earlier this month (10-16 February) National Apprenticeship Week saw an annual focus on apprenticeships and skills to celebrate the value and benefits they can bring to individuals and companies alike. It seems a fitting time then for our feature focus on Training & Development, where we have insight from both Paragon Skills and Flourish. In the former, Mark Botha, CEO of Paragon Skills, explains that with the care sector facing evolving challenges, the need for a highly-trained, motivated, and engaged workforce is more vital than ever. By nurturing and developing the next generation of care professionals, apprenticeships must play a central role in the sector’s future. You can check out his full feature on page 32.
We also have spotlight features on Technology & Software, Dementia Care and Leisure & Entertainment. There is also an excellent feature from Snedden Campbell’s Chief Executive Ivor Campbell on the forces shaping the debate on assisted dying. It’s a fascinating read and worthy of your time.
Whilst you are here, we’d like to remind you not to forget that you still have just under a month leſt to vote in the Tomorrow’s Care Awards 2025. You can check out the full list of entrants on pages 10 and 11 and visit the full awards guide here. Make your voice heard by casting a vote.
Enjoy the read.
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