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FINANCE & LEGAL Insult to


Andrew Broadbent, Senior Associate at Yorksh organisations can safeguard against social m single social media post can poten


Following the relentless rise of social media, particularly as a brand- building tool for medical professionals,


defamation cases in the healthcare sector are a lot more likely today and appropriate action needs to be taken should one arise.


Medical and care professionals, given the ferocious speed a social media post can circulate, could be at risk of defamation if their social media channels and internet presence are not closely monitored.


Social media posts can be shared thousands of times within a matter of minutes. In such circumstances, failure to act quickly can render the possibility of totally removing all traces of a post almost impossible.


The instant nature of the internet and social media is an integral element for a large proportion of businesses as they continue to maximise channels to target potential new customers.


As well as managing comments and posts from families, commissioners, and friends, it is important care home organisations also monitor staff comments – and act on those accordingly. It is not uncommon for an unhappy former employee to post negative comments about their previous employer so, although it is difficult to monitor, it is important there is a protocol on how to manage this if it happens.


In terms of other online sites, former employees can leave reviews about their workplace on job sites like Indeed.


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For care homes who recruitment, one neg could potentially det applying for a job. It i organisations monito appropriate action w


It is vital that busines their own social med wider online publicat to ensure any risk is l possible. Online tool and Hootsuite are ex a regular check on yo also allow you to mo channel at a time – a tool if your organisat one social media acc


According to the Defa significant financial l damage must be at r viable – however alte be taken if the case is


Reacting fast to defa is key – the longer a s online, the harder it w traces of it from circu


Defamation claims h limitation period and taking action could d good – the court wou to question why you away.


It is also recommend medical professional of the offending com avoid further difficul poster did decide to they could become d


Resist the urge to res comments without a it would be beneficia in hand – a public spa counterproductive a worse on the organis the time to assess po


www.tomorrowscare.co.uk


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