Cleenol has created edencleen to reflect its mission to play its part in the creation of a ‘cleaner and safer world’.
and ergonomic benefits to users in facilities management and the hospitality and care sectors.
As delivering optimal performance both in efficiency and environmental impact are key, can you explain what is meant by ‘The Right Dose’?
Companies like Cleenol spend a lot of time looking to optimise their product formulations to achieve the best balance between cost, concentration, and performance. In our case, this is also an integral part of our approach to the wider issue of sustainability.
The ‘right dose’ refers to the minimum amount and strength of a product required to accomplish a given cleaning task. For example, you are cleaning a greasy floor — double dosing the chemical product doesn't mean better performance, but increases the excess chemical that will be poured away with the waste water. The ‘right dose’ is not a profit-making concept for the manufacturer, but it’s an approach that ensures that the right amount and concentration of product is used to reduce its environmental footprint.
Cleenol has always been committed to developing formulations at the appropriate performance level for the cleaning task, and to training and educating cleaning staff on the environmental and health impacts of their cleaning activities. This is also achieved through simplifying training with a compact but comprehensive product range, and by providing accurate and easily accessible dilution systems that help ensure reliable control of product dilution to reduce waste and ensure optimal product performance.
Whether or not so called ‘green’ products are used, adherence to the ‘right dose’ concept minimises the environmental footprint of your cleaning activities. It also contributes to the pre-cycling approach where you avoid using something that doesn’t need to be used – this has a more positive environmental impact than recycling.
To what extent have you noticed an increase in customer demand for ‘greener’ products, enhanced social responsibility policies, and commitment to sustainability?
The trend toward demanding ‘green’ or ‘sustainable’ product has been on the up for the last 10 years, with plenty of one hit wonders, improbable claims, and a bewildering variety of options, from plant-based to probiotics and enzymes, to
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sustainably sourced raw materials, to activated water.
The reality is that for the largest part of the marketplace, sustainability is a word that very few fully understand. The marketplace is now awash with demands for sustainable certifications, targets, and ways of doing business, which in themselves are all worthy and have merit. However, this trend, now referred to as ‘greenwashing’, has muddied the field for companies such as Cleenol, which has always looked to maintain a transparent approach, as is the case with our recently launched edencleen range.
From a social responsibility point of view, Cleenol has always championed the independent business. We have looked to work with and support our partners at work whilst also dedicating a lot of energy to the support of the local community in which we operate. From our long- standing relationship with Katherine House Hospice, through to working with the local chamber of commerce to find ways to improve education and training, and to the hiring of former inmates to help re-entry into the workplace and society. This year, we have pulled all these elements together in our desire to work towards B Corp certification that we feel reflects Cleenol as a business, and our vision.
How does Cleenol take action in the community, responsibly partnering with relevant charities and projects to ensure local communities benefit from the company’s presence in the area?
With a history of over 70 years, the majority of which located in Banbury, Cleenol has been a regular, well- known employer for the local community, providing a constancy that in today’s world isn’t easily come by. That same presence has been felt in the community, from our involvement with the Chamber of Commerce, to a well- established relationship with the Katharine House Hospice that dates back to its original foundation 30 years ago, and which continues today on multiple levels.
During the pandemic, Cleenol diverted production capacity to ensure that we were able to produce sufficient disinfection and hand hygiene products to meet the demand, including and especially from the NHS, and like many companies Cleenol provided products to the UK’s humanitarian response to the Ukrainian war. This year we have joined forces with Cleanology in helping draw awareness to the Hygiene Bank, a charity whose ambition it is to rid the UK of hygiene poverty.
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