WASHROOM HYGIENE
Improving revenue and client retention throughwashroom support
Sanaway co-founder and Director, Patrick Martin, explains how a strong washroom hygiene services partnership can give contract cleaning companies a valuable competitive edge, helping them differentiate their offering, increase revenue opportunities and build stronger, longer-lasting client relationships.
Partnering with a reputable washroom services provider can enhance earning potential, strengthen reputation and attract new business opportunities across a wider range of industries.
In the current challenging economic climate, it’s the ideal time to explore a partnership
with a washroom hygiene provider whose values, service standards and business objectives align with your own.
Integrating washroom services into the contract cleaning offering not only creates a more comprehensive service proposition, but it does so without the need to increase staffing levels, operational costs or investment in additional vehicles and infrastructure, helping to minimise overheads while adding value to clients. If any servicing issues do arise, it’s the washroom service provider that will remedy the situation, relieving time management issues.
Defining the partnership
Transparency and trust are key components of success which will mark the signs of an efficient and reliable relationship. Choose a service provider that aligns with your company’s goals.
In Sanaway’s case, our customers are often seeking higher service standards and ways to improve sustainability and Environmental Social Governance (ESG) credentials, such as by reducing water consumption, minimising waste production and using eco-friendly products. Integrating Zero Waste to Landfill (ZWTL), health messaging and optimised service frequencies also help enhance your service provision, demonstrate environmental responsibility and care for employee wellbeing.
Clearly define what you expect from an alliance, which elements are non-negotiable and where there’s room for flexibility especially in the context of budget constraints.
Questions to help define which company is the right partnership for you and your customers may include:
• Can you provide a free site audit to customers? An audit ensures correct bin sizes, service frequencies and the right setup for efficiency and sustainability.
• Are products and consumables responsibly sourced, reusable, recyclable and kind to the environment?
• Do you provide co-branded marketing materials to resell the washroom service offering?
• Does the ZWTL service incorporate Energy from Waste (EFW) to use byproducts of incineration?
•
Is the ZWTL service fully auditable? This will evidence responsible waste disposal and helps companies with ISO 14001 to fulfil their continuous improvement requirement.
46 | TOMORROW'S CLEANING • Do you use least distance route planning?
• Can you provide direct contact to existing clients for service references? Word of mouth recommendation is a powerful indicator that a company is worth approaching.
CASE STUDY
Founded in 1974, Central Facilities Services is a family-run company based in Surrey. Jane Offord, Office Manager at Central Facilities Services, said: “Our business has always striven to support inclusivity, as well as embrace ZWTL philosophies and greener ways of operating. We commissioned Sanaway to support our contract cleaning services because we’re local and clearly demonstrated a similar ethos.
“We have improved our service offering with Sanaway’s ZWTL ONE inclusive hygiene disposal service, and OXY air quality products for washrooms. Since 2006, they’ve provided an excellent standard of service and improved hygiene standards at our customer’s premises. Throughout the years, we’ve had customers complain about their previous washroom services provider but as soon as we introduce them to Sanaway, there are none. Efficient, fast and friendly, they do exactly what they say they will do, and if there’s a challenge to resolve, they step up quickly to provide the solution.”
For more information, call 0345 094 9495.
www.sanaway.co.uk
x.com/TomoCleaning
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