RETAIL & DAYTIME CLEANING


The shopper’swashroom


What are the most important things to consider when equipping the washrooms of a retail centre? What do shoppers actually want from their washrooms? Stuart Hands from Tork manufacturer Essity considers these issues.


Anyone who visits a retail centre is on a mission.


Perhaps their aim is to track down the ideal outfit for a special event, for example. Others may be gift shopping, or looking to equip their new home with items of furniture or kitchenware. Some will simply be browsing the stores with a friend for a day of intensive retail therapy.


One thing is for sure: the washroom provision on site is unlikely to be at the forefront of their minds. However, if the toilets are either inadequate or unavailable, shoppers may well decide to leave the retail centre early – taking their valuable spending power with them.


Retail providers therefore need to ensure that their washrooms are pleasant to use in order to keep their


32 | TOMORROW'S CLEANING


shoppers on site for as long as they can. So, what can they do to ensure that the precinct’s toilets are welcoming to visit?


High levels of hygiene are crucial if all shoppers are going to feel comfortable and safe when using them. Speed and efficiency are also top priorities because queues are both irritating for the shopper and costly from the venue’s perspective. It's in the management’s best interests that all customers are able to quickly return to the shop floor and resume their spending, and a long wait to use the loos will frustrate this objective.


Toilet cubicles need to be sufficiently large to accommodate multiple shopping bags at once, and perhaps also to allow the customer to try on any purchased items of clothing for a second time to ensure they are happy to take them home.


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