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Getting the recognition our industry deserves


From the Frontline: Peter Buff, Operations Director at Kingdom Cleaning, shares his thoughts on the shifting perceptions around the cleaning and hygiene industry.


The professional cleaning industry has never been more in the spotlight. Over the past 18 months, society has become increasingly aware of the value that our sector brings.


Traditionally, cleaning has been viewed as a low-skilled, under-valued job. For years, we have gone unnoticed, with many people taking our tasks for granted. We have all heard the stories of cleaners quitting their roles because a customer has treated them with such little respect, they feel they have no choice but to find other employment. Of course, most clients are completely invested in our services and treat us well, but outside the sector, the perception of our industry has always been poor.


However, since the pandemic hit our shores in early 2020, things have slowly started to shift. When everyone else was told to stay at home, we, like several other key industries, were told to remain on the frontline, delivering our vital work. We played a major role in battling the virus, making places safe for people to return to when the time was right.


From decontaminations and fogging, to deep cleans and touchpoint sanitisation, we put our own concerns about COVID-19 to one side and got on with the job at hand. It seems our commitment, and indispensable service, has finally won us some credit.


People outside of our industry are starting to recognise that cleaning is incredibly important. In fact, it is vital for the health of society. All of a sudden, we are seen. People notice


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that we are always working away in the background, keeping floors cleans, surfaces sterilised, and touchpoints infection- free. We are not necessarily doing anything new, but now our hygiene-conscious world is finally noticing our efforts.


Even the British Prime Minister, Boris Johnson, and the leader of the opposition at the time, Jeremy Corbyn, paid tribute in parliament to the ‘extraordinary' role of cleaners during the Coronavirus crisis, back in summer 2020. Not only did this recognition thrust our industry into the spotlight, showcasing just how critical our services really are, but it also resulted in the creation of an All-Party Parliamentary Group (APPG) for the UK cleaning and hygiene industry, to represent the interests of our sector in parliament.


Of course, the recognition is great. It is fantastic to get positive feedback, particularly from clients, and even their own customers, commenting on what a great job our teams are doing. We’ve always taken great pride in our work, but for others to acknowledge our efforts too is very rewarding.


With this new-found appreciation also comes reassurance. People are grateful for our work because they know it is keeping them safe. It instils a confidence that enables them to get on with their lives, taking comfort in the protective measures put in place for them. That, for me, is the most important part.


www.kingdom.co.uk/cleaning twitter.com/TomoCleaning


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