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PURELL gets Cradle to Cradle Certified

GOJO Industries-Europe has announced that several of its hand sanitiser and soap formulas have achieved certification through the Cradle to Cradle Certified Products Program, the world’s most advanced standard for safe, circular, and responsible materials and products.

Since April, over 350 global products connected to PURELL hand sanitiser and PURELL Brand HEALTHY SOAP with CLEAN RELEASE Technology achieved Cradle to Cradle Certified Gold with a Platinum level Material Health rating, the highest material health rating possible.

As well as these ratings, the formulations that go into PURELL products are compatible with human and ecological health and ready to cycle in a circular economy.

The Cradle to Cradle Certified Products Program looks at more than just a product's ingredients. Products are assessed across five sustainability categories: material health, material re-utilisation, renewable energy and carbon management, water stewardship, and social fairness. This comprehensive analysis goes beyond being a recognised mark of product quality but is a process that leads companies to make better products, better companies, and better communities.

Chris Wakefield, Managing Director UK & Ireland at GOJO Industries-Europe, commented: “Protective and pleasant to use, PURELL products have been trusted for decades to care for skin and eliminate germs safely and effectively. They are

safe, effective, and good for you, and this certification shows that they are good for the environment too.

“Sustainability is central to our GOJO Purpose of ‘Saving Lives and Making Life Better Through Well-Being Solutions’. The Cradle to Cradle certification will help us exceed one of our sustainability goals set in 2015: to double the percentage of sales from products with third-party certification by 2020.”

Backed by a wealth of scientific expertise and specialist formulations, GOJO is committed to developing sustainable products that deliver results and maintain skin health. PURELL remains the market leader, thanks to its focus on formulation without compromise. Ecocleen rebrands as Ecoserv Group

and new cleaning sectors – most notably the film industry – and continue to develop its nationwide network.

Jean-Henri Beukes, Chief Executive Officer at Ecoserv Group, commented: “Ecoserv Group has been a growth company for a number of years, but it has been during the last 15 months that it has truly demonstrated its commitment to expanding the size, scope and profitability of the business.

Leading commercial contract cleaning provider, Ecocleen, has announced that it has changed its name to Ecoserv Group.

The rebrand reflects the company’s decision to evolve its business to a multi-service FM provider, offering customers a wider range of services including mechanical and electrical, waste management, and specialist cleaning.

The rebrand is a significant step forward in Ecoserv Group’s growth strategy to ensure it is best placed to take advantage of opportunities within the marketplace. As a result, the company is targeting strategic acquisitions and partnerships, alongside continued investment in the existing business. This follows the acquisition of The JPM Group of Companies Ltd (JPM) in April, as part of plans to not only diversify, but also expand its presence within established

12 | WHAT’S NEW?

“We have taken significant strides throughout the pandemic to double our turnover by proactively targeting organic growth and acquisitions. The rebrand is a pivotal milestone for the business, representing our ambition as one of the fastest-growing companies within the FM sector.”

The rebrand coincides with Ecoserv Group strengthening its commitment to sustainability, working closely with customers to offer new services to support their ecological journey. In addition, the business has established a strategic plan to achieve Net Zero by 2030, taking steps to measure its carbon footprint and commit to reduction targets. It is continuously exploring the benefits of providing low impact services to customers, including the use of environmental cleaning products and recycling. (

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