ADVERTORIAL
contact details from potential customers. Don’t forget to take photos and, crucially, follow up on all leads.
To hold your own among stiff competition, you not only need to be able to do a good job, you also need to demonstrate that your team is the best option.
biggest stand – make sure your team is engaging and knowledgeable, with useful information, and you could enjoy an impressive return on your investment.
Decide what you want to promote and stick to the point. Press packs and one-to-one editor briefings can help to bring wider coverage, while offering a sought-after prize can be a great way to engage with passers-by and collect
Events Putting on your own events – such as seminars or awards ceremonies – brings even more kudos, as long as your company comes across as professional and trustworthy. Again, decide on the messages you want to communicate, and create a confident and engaging image.
Key things to consider are logistics, such as travel, catering, facilities, and the size, capacity and attractiveness of the venue. Communicate through social media, and keep the conversation going once the event has finished.
SHC Suzanne Howe Communications specialises in three main sectors – cleaning and FM, packaging, and food. We offer a fresh voice, and are passionate about adding value to clients, from local start-ups to global corporations. We offer free guidance (blog) and would love to talk about your business!
For further information contact Suzanne Howe at
suzanne@suzannehowe.com or call 0203 468 0923. You can follow us on Twitter @suzannehowecomm.
www.suzannehowe.com
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