ASSOCIATIONS & CONSULTANCY
SPONSORED BY: CERIS BURNS INTERNATIONAL
It’s your time to shine, so let the specialists share your story
Managing Director, Ceris Burns, looks at the importance of PR and communications to the cleaning industry and how PR agency Ceris Burns International can help your company build its reputation.
It’s often said that people within the cleaning industry are the ‘unsung heroes,’ with their vital work keeping offices, hospitals, hotels and sports venues clean and hygienic largely going unnoticed. So how do we live up to the challenge of making sure the industry receives the recognition it rightly deserves?
Companies must share their success stories – whether that be showcasing innovative products and services, announcing significant contract wins or sharing case studies that highlight best practice. Providing comment on big themes such as security vetting, sustainability, workplace wellbeing and legislative changes can also show that this is a highly professional business sector, with experts who can provide fantastic insight into the industry.
Working as an extension of your team, Ceris Burns International is a specialist PR and communications agency for the cleaning industry. Our strategic campaigns showcase your company’s strengths and help you stand out from the competition. We take time to understand your business objectives and create a bespoke strategy that will meet your needs.
A fresh perspective Just as you would go to a doctor for health advice and leave your taxes to an accountant, if you’re going to engage in PR you should get help from an expert – your reputation depends upon it. Having the right partner can help to establish you as a thought-leader in your industry, tell your story and increase your brand visibility. And because we’re specialists in your industry the briefing process is quick and painless. We get up and running fast and leave you to focus on what you do best – making facilities shine.
Launched in 2007, we also focus on environmental, FM, construction and equestrian sectors and have extensive experience managing campaigns in the UK and internationally, for a wide range of organisations from product manufacturers to service companies and trade bodies.
Reputation has never been more important for businesses
and yet, much like the cleaning industry, public relations is sometimes misunderstood and undervalued by organisations. When you hire a specialist PR agency, you are hiring talented and experienced professionals who have spent years honing their skills and knowledge.
Working with an independent, external PR agency will bring new ideas and a fresh approach. We provide insight into what will and what will not work in reaching your target audience. There are many ways of getting your message across that go beyond press releases and editorials, adding to the huge value that these bring. This includes community engagement, digital and social media and internal communication. Building reputation involves integrating a number of tools to create a consistent programme of communication to set out what you stand for.
Services we provide include media relations, corporate communications, content marketing, social media and online services, crisis communications and media training. Highly experienced account managers apply comprehensive industry know-how plus foreign language skills, which can help to raise the profile of your organisation on an international level as well as UK wide.
Measuring effectiveness Measurement and goal setting are fundamental to any PR programme, to demonstrate the value of PR, return on investment and its contribution to an organisation’s business goals, reputation and overall success. That’s why it is key to set measurable objectives at the start of the campaign, whether that be driving traffic to your website, increased social media engagement or customer feedback.
We are a team of agile minds who bring different approaches to each campaign. If you feel that your company could benefit from a specialist approach to help you enhance the effectiveness of your communications call the team at Ceris Burns International on +44 (0)1825 729941 or email
info@cbipr.com.
www.cbipr.com
http://www.cbipr.com/sectors/ 20 | TOMORROW’S CLEANING PRODUCTS & SERVICES GUIDE 2019
twitter.com/TomoCleaning
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