ADVERTISING & PR
SPONSORED BY: CERIS BURNS INTERNATIONAL
Putting our heart and soul intobuildingyour brand
Managing Director, Ceris Burns shares the three-step process that PR agency, Ceris Burns International, adopts to raise your profile.
What are the basics that can help you build your business for the long term, and create commercial impact in the marketplace? Essentially it comes down to establishing a trusted brand that people know and like, that’s top of mind with your audience, and talked about in a positive way.
In a rapidly changing sector, how can you make sure you continue to resonate? The Ceris Burns International team take a three-step approach to
building your brand. We help you define your
brand positioning, identify your community, and create tailored content using the right communications channels.
Our three-step approach:
1) Define your brand positioning To stand out from the crowd, you need to have a clear identity. We help you shape your brand positioning, company values and ‘voice’. Brand voice is the overall personality of your business, highlighting your unique perspective. We use messaging workshops to review your brand and to refresh your communications to ensure they reflect your brand positioning.
2) Identify your community
Understanding your audiences – what they read, what they search for online, who influences them, where they are active on social media, and their needs, make it so much easier to communicate with them effectively. We take time to ensure your messaging is right, telling stories that genuinely inspire.
Our service range includes: • Digital
We help build your social media presence and cultivate relationships on social platforms to achieve your goals and objectives. We’ll ensure your website is more visible by optimising your content for search engines to improve your site’s ranking. We profile your business in creative and captivating ways, through social media content, videos, blogs, podcasts, infographics, drone footage and more.
https://www.dcsint.co.uk/dcs-fly-through-tour • Media relations
We share your success stories in printed publications, online and broadcast media – announcing new products and services, significant contract wins, and case studies that highlight best practice. We build your brand by producing in-depth thought leadership articles on big themes such as sustainability and innovation to show that this is a highly professional sector, with experts who can provide fantastic industry insight.
• Award-winning activity
Awards are a great way to celebrate success and showcase expertise. We’re proud to help clients write winning entries and we are also delighted to support and sponsor industry events, including this year’s European Cleaning and Hygiene Awards.
• Events
Face-to-face interaction remains an important way to reach people. Networking events, industry debates, exhibitions, and conference presentations are all highly effective and valuable ways to raise your profile.
• Destination international
We can help you build your brand internationally. We have a deep understanding of how to help you successfully engage with audiences nationally and internationally, making sure your message doesn’t get lost in translation.
Taking an approach that works 3) Tailor your content
There are many ways to share information, from digital communications, social media, to media relations, corporate communications, events and more. We get to the nitty gritty of your story and tell it using the best fit channels of communication and activities to engage your audience.
We take time to understand your business objectives and create a bespoke strategy that will meet your needs, based on our three-step approach – brand positioning, community and content. We put our heart and soul into building your brand, using our knowledge and tenacity to get you noticed.
If you would like support sharing your story, please contact the team at Ceris Burns International on +44 (0)330 004 0844, email
info@cbipr.com, or visit the website below.
www.cbipr.com
http://www.cbipr.com/sectors/ 24 | TOMORROW’S CLEANING PRODUCTS & SERVICES GUIDE 2023/2024 (
https://www.dcsint.co.uk/dcs-fly-through-tour)
twitter.com/TomoCleaning
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