Proceed Strengthens Leadership Team With Strategic Commercial Appointment
Since its inception in 2018, Proceed has been on a remarkable journey of growth and retention. From a standing start to a projected turnover of £25M in 2026, the business has been built on a strong family ethos and a people-focused culture. Early on, Proceed identified a clear gap in the market for a well-run, agile, sustainable, and forward-thinking provider, bridging the space between the UK’s largest TFM organisations and smaller regional operators.
This focused approach has enabled clients to benefit from far more than just a cleaning contractor. By developing a deep understanding of each sector’s operational challenges, compliance requirements, occupancy patterns, and workplace expectations, Proceed has consistently added value through regular operational engagement, improved staff morale, innovative working practices, and the delivery of meaningful commercial savings.
The company’s people-first philosophy has also helped create more stable and motivated frontline teams, leading to improved retention, stronger workplace cultures, and greater consistency in service delivery.
Complementing its core contractual cleaning services is Proceed’s React division, a fully integrated specialist and reactive support service. Far more than an add-on offering, React gives clients access to rapid-response support for everything from flood and fire restoration to biohazard cleaning, specialist projects and emergency reactive works.
By self-delivering these services in-house, this helps Proceed maintain the same levels of control, accountability, and compliance clients experience within the wider contract delivery, removing the need for multiple subcontractors and providers.
delivering exceptional service.
Proceed Solutions Managing Director Tom Richards (left) with new Commercial Director Guy Pakenham
“Our people-first approach and family-led culture made an immediate impact, helping us move away from the more transactional relationships often associated with our industry and instead build genuine, long-term partnerships. The fact that so many of our clients continue to work with us well beyond their original contractual terms is testament to this. Seeing our model resonate so strongly with both clients and colleagues has given us the confidence to become more ambitious, while still remaining true to the values and principles the business was founded on.”
Tom Richards, Managing Director at Proceed Solutions, said: “Our people-first approach and family-led culture made an immediate impact, helping us move away from the more transactional relationships often associated with our industry and instead build genuine, long- term partnerships. The fact that so many of our clients continue to work with us well beyond their original contractual terms is testament to this. Seeing our model resonate so strongly with both clients and colleagues has given us the confidence to become more ambitious, while still remaining true to the values and principles the business was founded on.”
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With an enviable client base, a strong pipeline of opportunities, and the appointment of respected industry figure Guy Pakenham as Commercial Director in June, Proceed shows no signs of slowing down.
Here’s what Guy had to say:
“Proceed sets the standard that many others aim for. It’s rare to undergo such rapid growth while still delivering outstanding customer experience. They genuinely care for their frontline teams, and that always ensures that personal touch. Having worked in both small and large organisations, I’m excited to be part of Proceed’s journey and to use my experience to create real value for our customers.”
Growth isn't about being the biggest. It's about adding value, protecting our people first culture and
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