Tomorrow’s
News Sponsored by New award winners announced
The winners have been announced for the very first Technology & Marketing Awards, specifically for the cleaning, hygiene and facilities management sectors.
Organised by LaCerta, the awards were free to enter and were a chance for marketing and PR professionals, leaders, CEOs or anyone working on exciting campaigns to
showcase and share their success. A long line-up of high- profile judges from top companies, including Universal Pictures, Samsung, England Rugby and Nespresso helped select the winners after considering factors like overall strategy, communication and creativity.
The winners were:
Best Digital Campaign: Unger – for its worldwide launch of the Limited Black Series Edition. Brand of the Year: Method Recycling.
Best use of Video: 4M Building Solutions – for its ‘Important Work for Dedicated People’ company video.
Best PR & Communications Campaign: The Floorbrite Group – for its COVID-19 Sanitisation and Decontamination Campaign.
Best Sponsorship or Partnership: Vectair Systems – for its Femcare MVP and charity partnership with the Eve Appeal.
Needlers acquired by
Electrocomponents Melton, East Yorkshire-based Needlers, suppliers or PPE, safety and hygiene products, has been bought for £40m by Electrocomponents.
Needlers has a particular specialism in food hygiene, with an established customer base among UK food manufacturers. The company also provides value-added services which include technical expertise, consultancy and video training aids and has two private label brands, Pro-Fit and Reldeen.
The company will join Electrocomponents’ portfolio of brands, which includes RS Components (RS), Allied Electronics & Automation, RS PRO, OKdo, DesignSpark and IESA. Needlers will benefit from the scale and international spread of the broader Group, giving it the opportunity to expand.
Lindsley Ruth, Electrocomponents' Chief Executive Officer, said: “Needlers is a very good business, aligned to our strategy of selectively adding high-quality, value-creating bolt-on acquisitions to the Group. Needlers is a very high- quality company that we have been following for a long time and significantly enhances our safety, hygiene and PPE offering which is a critical capability in today’s world.
6 | WHAT’S NEW?
Best use of Social Media: 4M Building Solutions – for its Drive Thru Job Fair.
Influencer/Impact Award: Susan Cunningham – for her Public In-Conveniences guide and her exceptional contribution to improving toilet provision in the UK.
Marketing & Technology Company of the Year: Schedule IT – for its unique Resource Management Software that enables companies, large and small, to reduce costs and save time.
Carly Bishop, Awards Director, commented: “Myself and my wonderful team of judges were very impressed with the quality of the entries we had to our first ever awards. We had entries from all over the world, including the UK, the USA, Germany and New Zealand.
“Marketing and technology are two exciting areas of our industry that are evolving and developing, and I am so pleased to be able to reward marketing teams’ hard work and successes. It is true that we can be creative with cleaning. A big thank you to everyone who entered.”
The awards were organised by international marketing company LaCerta. The awards were open to individuals, teams or organisations worldwide, and entries needed to have been carried out in the last two years.
LaCerta is also organising the very first Marketing and Technology Summit specifically for the cleaning, hygiene and FM sectors in 2021. The summit will feature a full programme of top quality speakers, plus workshops and more.
www.lacertapr.com/cleanmartech
“In the past five years we have transformed Electrocomponents into a strong, focused, customer- centric organisation on a clear growth trajectory. We are now taking the business to the next level. Whilst driving organic growth will always be our primary focus, Needlers demonstrates how our disciplined approach to acquisitions can bring valuable capabilities and products into the Group.”
Mark Day, Needlers’ Managing Director, commented: “We are excited about our future as part of RS and the broader Electrocomponents Group. This will enable us to accelerate the growth of our business and to reach new markets with our expertise within PPE, safety and hygiene products.”
www.needlers.co.uk twitter.com/TomoCleaning
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