FEATURE
What We Do Best
Nestled in the middle of the Gloucestershire countryside lies Cheltenham. A picturesque Spa town that is perhaps best known as the home of the Gold Cup – the flagship horse race and main event at the Cheltenham Festival that draws thousands of visitors placing millions of pounds worth of bets every year.
The town is also home to Premiere Products, the cleaning chemical company that last year celebrated its 90th anniversary. Such a landmark would be difficult for any company, especially considering the economic hardships that the country is still trying to claw its way out of. But Premiere seem to be going from strength to strength, particularly following last year’s partnership deal with Bunzl.
The partnership has seen Bunzl take over distribution for smaller orders throughout the UK and Ireland, as well
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as the ‘paper and plastic’ elements of Premiere, allowing them to focus on larger orders both in the UK and internationally, while also granting them the chance to give more attention to making cleaning chemical.
And Quil Shepherd of Premiere Products, feels that, thanks to the input of Managing Director Ken Barnes, it was the right call to make. She said: “When Ken came in about five or six years ago, he had a vision, and that was ‘no paper, no plastic’. What he said was ‘we don’t make it; anyone can get it from anywhere. What we make is phenomenal chemical, let’s work towards that’, so that’s what we started to do.
“It was always going to be a bit tough, it’s not something you can turn on and off like a tap, but with the partnership with Bunzl, they have the capability to service our customers with not
Following their partnership with Bunzl last year, Premiere Products have been given the freedom to focus on doing what they do best – making cleaning chemical. Tomorrow’s Cleaning editor Matt Waring went down to their Cheltenham HQ to find out a bit more about the deal and what’s next for Premiere.
only our chemical, but with paper and plastic, so they get the best of both.
“It’s allowed us to focus back on what we’re good at. As a chemical manufacturer you’ve got to stay almost one step ahead of what’s coming. If there’s a new floor that’s been created that is the ultimate in safety floor, we have to think ‘how are you going to clean it?’ So we’ve always tried to keep our ear to the ground.”
This constant search for the next step has seen Premiere expand their product line to include three brands, the Premiere brand – their high-end, traditional chemical, the Pro Value range – a cheaper, budget line, and Eco-Force – their more sustainable, eco-friendly line.
The push for sustainability is something that many cleaning companies will be all too aware of, but
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