CARPETS
EVOLVING DESIGN
Shaw Contract unveils Interwoven – the penultimate style in its sustainable Clever Creative Connections collection.
A nuanced colour palette of 16 colourways enhances versatility and warmth, including earthy Medallion and Bisque, rich Mineral Grey and slate-toned Classic. Each colourway is carefully designed to complement the previously launched Interlaced and Understated styles.
“The vision for Creative Connections was to build a collection of interconnected yet individually expressive styles that form a design story that unfolds over time,” explains Kerry Deffley, Design Manager EMEA at Shaw Contract.
“By unveiling the designs gradually, we invite designers to explore the evolving palette and discover new possibilities as the collection takes shape. Only when all four styles are released will the envisaged product palette and link become clear.
Interwoven brings the picture closer to completion, combining textural storytelling with sustainable design to meet the needs of today’s commercial interiors.”
WE WANT IT BACK
Manufactured in Shaw’s carbon-neutral plant in Sanquhar, Scotland, Interwoven incorporates Shaw’s in-house- manufactured EcoSolution Q100 nylon fibre, which contains 100% recycled content.
It is available with either ComfortWorx backing for superior acoustics and underfoot comfort, or EcoWorx S backing which is fully closed-loop recyclable and the world’s first carpet tile backing to achieve Works with WELL certification.
Commercial flooring manufacturer Shaw Contract has introduced Interwoven, the third style in its Creative Connections collection, following the successful launches of Interlaced and Understated earlier this year.
Designed and manufactured in the UK, the Creative Connections collection seamlessly blends soft, tactile textures with an understated yet luxurious aesthetic, showcasing how exceptional design and sustainability can coexist.
Each of its four styles is individually distinct, yet linked by subtle design elements. A phased launch has been building anticipation as each interconnecting style has been introduced over 2025, revealing a cohesive design narrative.
A MODERN TAPESTRY
The third of four styles, Interwoven marks a return to Shaw Contract’s roots in textural innovation.
It draws inspiration from the comforting familiarity of traditional handcrafts such as knitting, weaving and felting, reimagined through modern, clean, linear flows. These subtle optical effects mimic the rhythm of woven threads matched with the quiet complexity of textile techniques.
A layered weave gives a sense of depth and comfort, aligning pattern and texture for a dimensional softness and ultra-tactile experience.
38
Through the re[TURN] Reclamation Programme, EcoWorx S backed products can be returned free of charge at the end of their useful life and recycled into new EcoWorx floors. This closed-loop system supports circularity, eliminates landfill waste and reduces reliance on virgin materials – lowering the Global Warming Potential (GWP) of Shaw Contract products.
Committed to a circular economy, Shaw has reclaimed and recycled nearly 500m kilograms of post-consumer flooring since 2006, significantly reducing landfill waste.
Optimised for low embodied carbon and carbon neutral, Interwoven has achieved Cradle to Cradle Certified Silver, verifying it as a safe, circular and responsibly manufactured product. It is also Indoor Air Comfort Gold Certified by Eurofins, confirming superior indoor air quality for installers and building occupants, and is Works with WELL Certified.
DISCOVER CREATIVE CONNECTIONS
“Creative Connections is a celebration of understated luxury, where innovation in design and sustainability come together to support more meaningful connections between people, place and planet,” adds Kerry.
The final style in the collection, Intermingle, will launch later this year, completing the four-part design story.
The Creative Connections collection is available to order across the UK, Europe and the Middle East. Designers can experience the full collection at Shaw Contract’s London showroom on Great Sutton Street, Clerkenwell.
www.shawcontract.com/en-gb
www.tomorrowscontractfloors.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50
