MALMO POS PACKAGE TO
MAXIMISE SALES To support the launch of 13 new design additions to the Malmo stickdown range of luxury vinyl tiles (LVT), an extensive point-of- sale package has been created to showcase the three different ranges of Malmo Stickdown; Malmo Rigid Senses and Malmo Rigid Comfort.
The range comprises full stands through to demo boards, swatches and countertop stands which give flexibility where floor space may be at a premium. There is an updated Malmo lifestyle brochure, together with a brand-new binder specifically for the Malmo stickdown range to showcase all 25 designs, including the 13 recent new additions. The stands have been designed to work equally well together as a suite or independently, depending on the size and requirements of the retailer’s space.
MILLIKEN IS DOING
MORE WITH LESS Northward Bound is Milliken’s latest carbon neutral carpet tile collection and the first European collection in its D/LUX series. The D/LUX series is so named because it’s all about creating a high performance luxurious carpet that uses less raw materials, thus reducing embodied carbon, with no compromise on aesthetics. This is achieved by carefully considering materials, innovating with fibre suppliers and pioneering use of yarn systems and tufting technology. Doing more with less is in harmony with Milliken’s ethos to ‘do good’ and the company’s unswerving ethical approach to corporate social responsibility and sustainability.
The carpet tile collection is made up of three designs: Snow, Glacier and Ice – inspired by a laid-back and understated Scandi aesthetic, a look that has driven several Milliken collections in recent years. A warm and cool neutral palette, varying scales across the three patterns, minimalist designs and soft flowing organic forms all help to generate a feeling of calm movement across the floor plane. Northward Bound was designed to stand alone or
08 | WHAT'S NEW?
The impressive waterfall display stands are 2000mm high x 448mm wide for each of the three ranges, which enables them to be displayed as a trio or individually. The compact countertop display stand is 450mm high x 536mm deep x 456mm wide and is ideal for saving space, whilst still showcasing samples suitable for colour selection. Demo boards for Comfort and Senses allow customers to try the Välinge 5G click system as well as view the colour range, and the fantastic registered embossed texture of the Senses collection.
A sample service is available whereby up to three individual samples can be posted out FOC to any address in the UK.
The complete Malmo collection now offers 25 stickdown designs and 32 rigid designs including the award- winning Senses range, offering a total of 57 designs. The range has up to 25 years domestic wear warranty, with up to 10 years for commercial applications.
The Malmo LVT range is distributed by International Decorative Surfaces and is available ex-stock from all of their nationwide branches for 24-48 hour delivery.
www.malmoflooring.com
www.idsurfaces.co.uk
be combined with Milliken’s now classic and bestselling collections: Nordic Stories collection or, for more premium areas, the Arctic Survey collection.
Despite its sophisticated styling, Northward Bound is competitively priced to meet the needs of current market conditions. It’s highly rated for heavy traffic areas and the acoustic technology employed through the integral cushion backing, that is offered as standard, significantly reduces noise
distractions, proving that practicality and luxury are not mutually exclusive.
Using Milliken’s easy-to-access online Visualiser, Northward Bound can be previewed in over 40 interior settings either on its own or combined with other Milliken carpet or LVT collections. Three colours in each Northward Bound design are available for immediate shipment from Milliken’s ‘From Stock’ 24-hour programme.
www.millikencarpet.com
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