WHAT'S NEW?


levels – and given supply issues over the past couple of years, this has never been more important.


“It offers customers the reassurance of knowing that whatever else they might struggle to source, flooring needn’t be one of them. It also ensures competitive pricing and consistent availability across our entire range of carpet, vinyl, carpet tiles, laminate, safety flooring, vinyl tiles and wood.


“In the past, customers have often asked if they could see the Kettering distribution facility and we wanted to introduce that opportunity to all our business partners.”


Designer Contracts originally started in managing director Peter Kelsey’s garage more than 30 years ago. Today it is the


BJELIN UNVEILS STRIKING CONTRAST


COLLECTION Bjelin has launched a new range for the UK market within its revolutionary hardened wood flooring portfolio.


DESIGNER CONTRACTS OPENS THE DOORS TO WEMBLEY-SIZED


WAREHOUSE Designer Contracts, the UK’s largest flooring contractor, starts 2024 with an open invitation to customers and suppliers to visit its 109,000 sq ft centrally located distribution facility in Kettering. It holds more than £3.5m worth of stock.


Visitors can now arrange to tour the facility – bigger than Wembley Stadium’s football pitch – to see the scale and logistics behind the warehouse operation.


Designer Contracts is the only flooring contractor to operate on such a scale. As part of a recent £500K investment, the company installed additional racking, boosting stocks from £2.5m pre- pandemic to the current £3.5m level.


Commercial director Louise Walters said: “Our strategy has always been to invest heavily in significant stockholding


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The new Contrast Collection comprises a palette of five different colourways – Desert, Vapor, Silver, Ivory and Granite. These leverage the existing hues and tones within the wood to create stunning contrasts, while blending with the existing hardened wood 3.0 range. The new range is available in the XL size in Spačva oak. This type of oak, which is sustainably sourced from Croatia with FSC certification, is renowned for its stunning beauty and distinctive grain.


This vibrant new range was created through the fusion of technology and ageless craftsmanship and suits both residential and heavy-traffic commercial environments.


Utilising its access to the state-of- the-art R&D department belonging to sister company Välinge Innovation, Bjelin has pioneered a cutting-edge approach to enhancing the wood's natural structure. The groundbreaking Woodura surface technology brings hardened wood floors to life, making it possible to use a sophisticated array of nine precision-engineered brushes to seamlessly integrate contrasting pigments into the surface, highlighting the natural grain of the oak.


biggest player in its sector with regional centres established across mainland UK. In addition to floorcoverings the company provides blinds and curtains, furniture and lighting, and operates a showhome design service division.


A supplier to Britain’s major national and regional housing developers, Designer Contracts also works with housing associations, the care home sector, educational establishments and other public sector buildings.


Customers and suppliers interested in arranging a visit to the company’s central distribution centre should contact the national enquiries team on enquiries@designercontracts.com


www.DesignerContracts.com


Woodura surface technology makes hardened wood floors three times stronger than traditional engineered wood options, giving enhanced resistance to water and dents. When it is combined with the leakproof 5G Dry floor locking system, the Contrast Collection ensures lasting durability and boasts a superior class 33 pro matt lacquer – Bjelin’s toughest to date.


“This striking collection gives both commercial and residential users a new and exciting option,” said Simon Darbyshire, managing director of Välinge Innovation UK Ltd. “Our hardened wood flooring products are already generating widespread interest. The new Contrast range redefines the game in residential and commercial design, injecting a sleek, tech-savvy edge that screams innovation.”


www.bjelin.com 07


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