BRING THE BEACH


VIBE TO YOUR STORE As a showcase of modern in-store display concepts, BerryAlloc’s Ocean+ Beach House is arguably one of the industry’s best examples. The in-store concept has been created to reflect the brand’s Ocean+ campaign that tells a story of the bo-ho chic beach wedding. Translating the laminate collection’s hydro+ water-resistant technology into a clear proposition, it’s a clever approach that really sets the brand apart


Scott Arundell, Regional Sales Director, comments: “The Ocean+ Beach House has been made to communicate the collection’s water-resistant technology, life-like wood designs and premium quality in a way that feels fresh and exciting. It’s a deliberate departure from the more traditional display approaches seen in the industry that captures the uplifting feel of summer, delivers a strong message, makes the collection stand out and becomes a real talking point in store.”


Centred around three toaster racks that display the collection’s 30 decors, as well as an additional module that shows the two plank sizes and thickness, the Ocean+ Beach House is an impressive pagoda-style lit structure that comes with a range of additional features. From a surfboard carrying the collection’s main USP’s,


WAGNER METERS ANNOUNCES 2020 DISTRIBUTOR OF THE YEAR AWARD


WINNERS Wagner Meters, manufacturer of wood and concrete moisture measurement technologies, has announced several recipients for the company’s 2020 Distributor of the Year awards.


Jason Spangler, Sales Manager for Wagner Meters, said: “Our product distributors are valued business partners, and we are proud to recognise four, dedicated companies for all they do for our customers. Congratulations to each of our Distributor of the Year recipients and thank you for partnering with us.”


08 | WHAT'S NEW


to a comfy lounge chair, vases with dried flowers and plants; everything is included to create a laidback summer vibe all year round.


“We’re really excited to present the Beach House concept as it’s unrivalled in the market,” continues Scott. “In-store concepts have become increasingly popular as they provide a neatly packaged solution, but they are not without their problems. Often


For 2020, outstanding distributors have been chosen in four categories:


1. Top overall sales: E. J. Welch Company


2. Top Forest Products distributor: BoiFor Equipment, Inc.


3. Top international distributor: Kevmor Trade Supplies


4. Largest dollar increase: TEquipment


The development of a close partnership proved to be a key factor in E. J. Welch Company’s high level of sales in 2020. “EJ Welch/T4F and Wagner Meters have been partners for many years,” explained Jason. “Their desire for continued fostering of the distributor and manufacturer relationship makes for a


tasked with displaying many different collections all with unique selling propositions, they ultimately become more about the brand than the product shoppers are actually buying.


“BerryAlloc’s Beach House display is a twist on the in-store concept that focuses less on the fundamentals of brand and solely on what benefits the collection brings to the end-consumer.”


www.berryalloc.com www.quick-step-academy.co.uk


successful partnership for both of us. We look forward to great things in 2021.”


Nick Jannett, Category Manager of Installation Products, E. J. Welch said: “Wagner Meters has been instrumental in helping our customers and the entire flooring industry understand the importance of moisture testing. Wagner Meters provides innovative, user-friendly products, and we have the utmost confidence in their ability to manufacture products that our customers will love.”


E. J. Welch CEO Mitch Jolley added: We're honoured to receive this distinction and look forward to many years of continued growth and success in our partnership with Wagner Meters.


www.wagnermeters.com


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