MAKING A SPLASH
SINCE 2008 BerryAlloc has been pioneering water- resistant laminate since 2008, when it first introduced its Hydro+ technology to the market.
Hydro+ is the original water-resistant technology developed by BerryAlloc in 2008, signalling a revolution in the laminate flooring industry and instantly making the floor suitable for use in bathrooms. Hydro+ uses precision engineering and a varnish that’s applied to the edges of the plank to form a seal that prevents moisture ingress to a water-repellent HDF core.
The result is a floor that’s water- resistant as soon as it leaves the factory with the capability to hold off standing water for up to 24 hours, plenty of time to mop any excess spills away in even the busiest home.
Scott Arundell, Regional Sales Director, BerryAlloc, explained: “Hydro+ was developed over a decade ago but there has yet to be a technology that offers a better, or more proven, alternative to the challenge of making laminate floors suitable for bathroom use.
“The water-tight seal provides reassurance in almost any situation and means even the splashiest of family bath times can be enjoyed without the worry of long-term damage. Even if the
F. BALL APPOINTS NEW TECHNICAL REP
FOR LONDON F. Ball and Co. Ltd. has appointed Paul Trubridge as technical representative for north London and parts of the surrounding counties of Buckinghamshire and Berkshire.
As one of F. Ball’s regional technical representatives, Paul will provide expert technical advice, training and on-site assistance to flooring contractors, distributors and retailers across the region. This will include conducting site visits and producing case-specific reports advising on the best course of action for particular flooring projects.
Paul’s career in the flooring industry goes back over 28 years, initially training as a carpet fitter, and includes
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floor isn’t destined for a bathroom, it’s a confidence-inspiring benefit that’s sure to factor in the purchasing decision for consumers looking for a quality laminate floor option.”
With a track-record of 13 years, Hydro+ is proven technology and one that finds itself on an array of laminate floors
from BerryAlloc, all now offering a 15- year guarantee against damage from moisture. The new Ocean+ collection is the latest to feature the water-tight seal at plank edges, and it also delivers a floor to be enjoyed throughout the home with Eternity and Eternity Long.
www.berryalloc.com
a technical sales role for a subfloor preparation products manufacturer.
Commenting on his appointment, Paul said: “To work for the market leader in the industry is the ultimate goal for me. I love the heritage of F. Ball and its adherence to its values, in particular the continuous development of products to help flooring contractors work to ever higher standards and its industry-leading support services. I’m really looking forward to being a part of that.”
nine years as a floor layer and working self-employed for five years. He also worked as a sales representative for a flooring distributor for almost a decade, followed by eight years in
Paul and his wife, Pam, will celebrate their silver wedding anniversary this year. The couple enjoy socialising with family and friends and holidaying in their touring caravan with their dog, Layla. A keen musician, Paul plays piano and the guitar and listens to a wide range of music, and he keeps active by playing badminton and squash.
www.f-ball.com WHAT'S NEW| 07
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