THE PERFECT COMPLEMENT
Amtico transforms Smeg UK’s HQ showroom.
Amtico has stepped in to help appliance brand Smeg UK as part of the refurbishment of its Abingdon HQ showroom. The space needed a beautiful design to complement the brand’s 500 products on display; enter Amtico with a contemporary design from its Spacia collection.
Central to the brief was providing beautiful flooring highly resistant to wear and capable of withstanding the many visitors, as well as regular display changes within the showroom. With the help of the in-house team at Amtico, Smeg chose the Spacia LVT collection in Sun Bleached Oak – a rustic yet contemporary timber-effect design – and Gallery Concrete, a mid-grey stone shade. The warm oak hue is also utilised across all of Smeg’s exhibition stands, creating a welcoming and familiar feel for visitors and customers.
Commenting on the redesign, John Davies, head of marketing at Smeg UK, said: “The showroom’s previous loose lay floor was not fit for purpose, so durability was a key factor when choosing a replacement. With an established relationship with Amtico on our exhibition displays, we knew the quality of the products. By using the Spacia collection in the oak and concrete shades, it really helps to complement Smeg’s semi-industrial look.” To emphasise the size of the space, Amtico’s Spacia Sun Bleached Oak was laid in a simple Stripwood laying pattern with the planks running the length of the space, providing a clean, uninterrupted feel.
To create a relaxed meeting area zoned away from the product displays, Amtico’s Gallery Concrete was laid in Broken Bond to deliver simplicity and tonal variations. The almost seamless, large-scale poured concrete effect flooring
THE RIGHT ANGLE
separates the space from the large display area while, also complementing the decorative product wall display.
Amtico’s Spacia LVT collection answered the complex needs of the Smeg showroom: hardwearing, durable and able to withstand the heavy appliances. John commented: “The finished design looks great and works really well across the showroom.”
www.amtico.com
Mapei gets creative at an exclusive luxury interiors showroom.
Natural Angle recently opened its new showroom in Hove, having completed a comprehensive renovation of the former bank premises using a range of Mapei systems. The project, led by the firm’s founder, Reis Emre, retained many of the building’s original features. They included a basement bank vault which has been transformed into tile, wood flooring, kitchen and bathroom displays. New features were also created, including a patterned feature ceiling using Mapei Ultralite S1 adhesive.
The new South Coast showroom joins Natural Angle’s established distribution centre, based in Mid Sussex. Seeing an opportunity to open a store “in an untapped area”, owner Reis Emre acquired the former bank in the town’s principal commercial thoroughfare. A double fronted red- brick building, the property dates back to 1930 and provides more than 140m² of retail space over two floors.
All Mapei products were supplied by Stone Republic who
worked with Natural Angle to create the new showroom interior. Inside the showroom, Ultralite S1 wall and floor tile
40 | SHOPPING CENTRES & RETAIL
adhesive was used to install all stone and porcelain tiles, as well as to create the patterned ceiling. Other products used internally included Ultrabond Eco S995 1K for the wood displays, as well as Mapei Dursilite highly durable water- based paint, Mapesil AC pure silicone sealant and Ultracolor Plus Coloured Grout. Externally, the Mapei specification included Mapetherm AR1 GG mortar; Mapetherm Net Alkali-resistant glass fibre mesh; Silancolor Tonachino water-repellent siloxane coating; Silancolor Base Coat and Mapewall GRP general purpose render.
www.mapei.com/gb
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