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Tork introduces Inclusive Hygiene
category to Loo of the Year Awards Entrants to the 2026 Loo of the Year Award will have the chance to compete for a brand-new award from headline sponsor Tork.
The Tork Inclusive Hygiene Award recognises providers of washrooms which are particularly comfortable and welcoming for people with a wide range of needs.
Amelia Baker, Brand Activation Manager at Essity, said: “Our research shows that 54% of people experience some form of difficulty when using a public washroom, depending on their individual conditions and circumstances.
“The design and environment of the toilets can create barriers which limit comfortable use for around half of all washroom users. Conditions such as anxiety, sensory sensitivities or paruresis – also known as shy bladder syndrome – are often not visible, and washroom design can influence how easy and comfortable the space is to use. When facilities don’t meet user needs, businesses risk their reputation and may lose revenue and customer loyalty.”
Everyone who enters this year’s Loo of the Year Awards will be invited to tick a box on the application form confirming they would also like to be considered for the Tork Inclusive Hygiene Award.
‘Hygiene for all’ is a core pillar of the Tork sustainability policy, says Amelia. She continued: “We want to celebrate organisations which go beyond compliance to create washrooms that are comfortable, welcoming and considerate for the majority of users. This includes thoughtful design, availability of essential supplies, privacy, sensory-friendly features and support for cleaning teams. By recognising these efforts, we aim to inspire best practice and raise the bar for washroom experiences everywhere.”
Tork is leading a global initiative to make public spaces more welcoming, comfortable and functional for all. The aim is to remove barriers to hygiene and ensure publicly-used washrooms meet the needs of as many people as possible.
The Tork Inclusive Hygiene in Public Washrooms
Initiative received an Amsterdam Innovation Award in the ‘Sustainability & Environment’ category. Further recognition has come from the European Cleaning & Hygiene Awards 2026, where both Tork and the Loo of the Year Awards have been named finalists in the Best Initiative Raising the Profile of the Cleaning Sector category.
The Loo of the Year Awards is open to all away-from-home facilities in the UK, Republic of Ireland, Isle of Man and the Channel Islands. Customers, visitors, staff members, managers, owners and contractors are invited to nominate a facility for any one of the 63 individual awards categories. These include hospitality, retail, healthcare and transport which means the winning toilets could be situated anywhere from a shopping centre, hotel, restaurant or school to a doctor’s surgery, airport or service station.
Becky Wall, Managing Director of Loo of the Year Awards, added: “We’re delighted to be introducing the Tork Inclusive Hygiene Award as part of the 2026 Loo of the Year Awards programme. Inclusive washroom provision is becoming increasingly important as organisations strive to create facilities that are welcoming, comfortable and accessible for all users, regardless of their individual needs or circumstances.
“At the Loo of the Year Awards, our aim has always been to recognise excellence and encourage continual improvement in washroom standards. This new award category aligns perfectly with that objective by highlighting the importance of thoughtful design, user comfort and the removal of barriers which can prevent people from confidently using public facilities.
“We’re proud to be working alongside Tork to raise awareness of inclusive hygiene and to celebrate organisations leading the way in creating washrooms which genuinely meet the needs of a diverse range of users.”
The awards event will take place on 13 January 2027 at the National Motorcycle Museum in Solihull. Entries can be made via the Loo of the Year website.
www.torkglobal.com
www.loo.co.uk
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